MKT 654 - Marketing Research and Intelligence

Institution:

Western International University

Subject:

Description:

This course addresses the new technologies that have changed some of the basic methods and techniques of informationgathering, strategic thinking, and marketing research techniques. The course will focus on consumer, industrial and international markets, and on new methods that will make information more accessible to analyze competitive and market information and interpret data, which will lead to more timely and accurate decision-making. (3 credits)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.west.edu

Phone Number:

(602) 943-2311

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Other academic year

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