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  • BUS 2010: Internship Business

    3.00 Credits
    North Hennepin Community College

    This is a capstone course for students in a business program including: Accounting, Business Computer Systems and Management, Marketing, Management or Retailing. It includes practical, on-the-job training in a business or organizational environment under executive supervision and related learning activities. Internships are arranged on the basis of the student's interests and career goals. Please contact the instructor for permission to register for this class.
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  • BUS 2100: Business Statistics

    4.00 Credits
    North Hennepin Community College

    This course is designed primarily for the business major. This course will introduce you to business statistics, or the application of statistics in the workplace. In this course, you will learn how to apply statistical tools to analyze data, draw conclusions, and make predictions of the future. The course will begin with data distributions, followed by probability analysis, sampling, and finally hypothesis testing. This course is mathematically intensive, and much of what you learn here will deal with things you encounter every day. This course also makes use of spreadsheets, an important tool for working with and making sense of numerical data.
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  • BUS 2200: Principles of Management

    3.00 Credits
    North Hennepin Community College

    This course is an introduction to the functions of management: planning, organizing, directing, and controlling. The course explores how each of the management functions are implemented to impact organizational efficiency and effectiveness. Local, national, and global environments are presented as strategic factors to be understood by contemporary managers. The importance of managing competitively and intelligently within a diverse environment is stressed. Situational cases are completed to reinforce decision-making in each of the function areas.
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  • BUS 2600: Principles of Marketing

    3.00 Credits
    North Hennepin Community College

    This course provides a market-oriented perspective to business decision-making. Students will learn how marketers provide value in satisfying customer needs and wants, determine which target markets the organization can best serve, and decide upon appropriate products, services, and programs to serve these markets. Topics include branding and product development, pricing strategies, marketing research, promotion, supply chain management, and service marketing. Current trends and developments in marketing practices are analyzed and strategic marketing ideas are implemented within an ethical framework. Courses Recommended: BUS 1100 Introduction to Business and CIS 1101 Business Computer Systems I
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  • BUS 2610: Consumer Behavior

    3.00 Credits
    North Hennepin Community College

    This course is an introduction to the world of consumer behavior. Consumer behavior borrows from several social sciences to explain behavior in the marketplace. In this course, students will explore how perceptions, learning, memory, personality, and attitudes influence consumption behavior, how consumption shifts during one's life cycle, and how strong cultural and subcultural influences are on consumers.
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  • BUS 2620: Fundamentals of Promotion

    3.00 Credits
    North Hennepin Community College

    This course is a study of the principles and practices of promotion for a business organization. Students will study the components and the interrelationships of the promotional mix: advertising, sales promotion, personal selling, direct marketing, and public relations. Topics include: an integrated marketing communications strategy, creative techniques of advertising, media strategies, and the evaluation of promotional plans. Students will complete the course with a comprehensive knowledge of and experience with how to develop an integrated promotional strategy.
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  • BUS 2630: Fundamentals of Sales and Service

    3.00 Credits
    North Hennepin Community College

    This course introduces the principles and practices of professional selling. Topics will include the steps of the sale, identifying buying motives and customer needs, customer service principles, sales strategies, ethics in selling, and cultivating repeat business through service. Problem solving techniques, monitoring of sales performance, and sales simulations are examined.
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  • BUS 2640: Fundamentals of Digital Marketing

    3.00 Credits
    North Hennepin Community College

    This course will focus on the introduction and insights to a breadth of core and emerging digital channels and disciplines, including search engine optimization, website analytics, search and display ads, email marketing, social media, and social listening/monitoring. Designed to get students to think like a digital marketing professional, Fundamentals of Digital Marketing will help students establish habits for keeping up to date on emerging digital technologies relevant to business and to marketing, tie the use of digital marketing activities to business objectives, and identify and design data sources that allow students to track performance for digital marketing activities. Students will complete the course with a comprehensive knowledge of and experience with how to develop an integrated digital marketing strategy.
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  • BUS 2650: Marketing Capstone

    2.00 Credits
    North Hennepin Community College

    This course serves as the capstone for the Marketing Specialist Associates of Applied Science Degree. Students will integrate the concepts, techniques, and knowledge within marketing into a strategic marketing plan for an existing company. The strategic plan will be submitted and presented at the end of the course.
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