BUS 2610 - Consumer Behavior

Institution:

North Hennepin Community College

Subject:

Description:

This course is an introduction to the world of consumer behavior. Consumer behavior borrows from several social sciences to explain behavior in the marketplace. In this course, students will explore how perceptions, learning, memory, personality, and attitudes influence consumption behavior, how consumption shifts during one's life cycle, and how strong cultural and subcultural influences are on consumers.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nhcc.edu

Phone Number:

(763) 424-0702

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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