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Course Criteria
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3.00 Credits
Investigates and analyzes contemporary issues relevant to management theory and practice. Emphasis is placed on current research and applications to management problems.
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3.00 Credits
This course is about supply chain management (SCM) fundamentals. SCM will be studied in relation to e-commerce and Internet procurement and marketing. Major topics include: role of logistics, global dimensions, supply chain relationships, performance measurement and financial analysis, technology (managing information flow); demand management, managing inventory, transportation (managing the flow of supply chain), distribution (managing fulfillment operations), network design and analysis; sourcing materials and services, and managing reverse flows in the Supply Chain.
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3.00 Credits
The purpose of the course is to introduce the student to project management techniques. Topics include project organization and staffing, planning and controlling, scheduling and resource allocation, and leadership. This course involves a combination of lecturing and case studies and professional software.
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3.00 Credits
Prerequisites: BUS 312 A study of the promotional process for products and services. Advertising strategies including media selection, message development and effectiveness are discussed. Sales promotion tools such as discounts, rebates, samples and point of purchase are analyzed. The impact of the selling and sales management process are explored. (3 Credits)
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3.00 Credits
A study of the promotional process for products and services. Advertising strategies including media selection, message development and effectiveness are discussed. Sales promotion tools such as discounts, rebates, samples and point of purchase are analyzed. The impact of the selling and sales management process are explored.
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3.00 Credits
Prerequisites: BUS 312 A study of channel management and retailing. Channel management topics include distribution, transportation, inventory, wholesalers and other intermediaries. Retailing management topics include location, purchasing, width, depth and consistency of offerings, store layout, pricing, merchandising and profitability. (3 Credits)
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3.00 Credits
A study of channel management and retailing. Channel management topics include distribution, transportation, inventory, wholesalers and other intermediaries. Retailing management topics include location, purchasing, width, depth and consistency of offerings, store layout, pricing, merchandising and profitability.
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3.00 Credits
Prerequisites: BUS 312 Studies the new product/service development and marketing process from concept development and testing, pretest and test marketing, to forecasting national demand and national launch. Recent best new products and services will be examined together with product failures. Exercises in creating, discovering, inventing and innovating new product/service ideas and market opportunities will be emphasized. (3 Credits)
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3.00 Credits
Studies the new product/service development and marketing process from concept development and testing, pretest and test marketing, to forecasting national demand and national launch. Recent best new products and services will be examined together with product failures. Exercises in creating, discovering, inventing and innovating new product/service ideas and market opportunities will be emphasized.
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3.00 Credits
Prerequisites: BUS 312 The role of ethics in new and old product development, marketing research, distribution, channels, pricing, promotion, advertising and retailing management are discussed. Rights, duties and responsibilities of marketing managers and consumers in relation to safe, environment-protective, traditional values-preserving products and services are also discussed. (3 Credits)
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