BUS 481 - Promotion Management

Institution:

University of Detroit Mercy

Subject:

Business Administration

Description:

Prerequisites: BUS 312 A study of the promotional process for products and services. Advertising strategies including media selection, message development and effectiveness are discussed. Sales promotion tools such as discounts, rebates, samples and point of purchase are analyzed. The impact of the selling and sales management process are explored. (3 Credits)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.udmercy.edu

Phone Number:

(313) 993-1000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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