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Course Criteria
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4.00 Credits
senior status, COM CM 331, and a COM GPA of 3.0 or higher. Students are placed in advertising and public relations agencies, communication departments of firms, sales departments of firms, sales departments of media, and sales promotion agencies. Minimum of 15 hours per week during school semesters, or full time during the summer. Instructor and sponsor oversee student work. A comprehensive final report completes coursework. 4 cr, either sem.
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6.00 Credits
COM CM 301 and CM 331. A full-service, student-run public relations agency. Students work professionally on an individual basis with nonprofit clients to develop, assist, and implement public relations programs. Course provides students with hands-on experience. Minimum of 6 hours per week working in the field. 2 or 4 cr, either sem.
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3.00 Credits
consent of instructor and advisor. Individual or group project on specific problems in communication. Variable cr, either sem.
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3.00 Credits
of the laws that apply to communication practitioners. Topics covered include the First Amendment, defamation, invasion of privacy, copyright, regulation of advertising, obscenity, indecency, and the Internet. 4 cr, 2nd sem.
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3.00 Credits
introduction to the techniques and principles used in designing and directing video productions for advertising and public relations purposes. Use of videography, composition, color, lighting, editing, sound, and special effects in producing news releases, interviews, talk shows, and commercials. 4 cr, either sem.
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3.00 Credits
to the personal computer as a tool for human communication. Shows how computers are used to design, produce, and deliver communication in publishing, advertising, entertainment, and education. Students learn to use basic computer tools to build works of communication in a variety of media, including text, images, numbers, sound, and video. 4 cr, either sem.
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3.00 Credits
COM CM 301. Students examine the challenges of marketing a company to the financial community. The course is broken down into three areas: the development of IR as a profession; the tools of the trade, such as bonds and stocks; and the field's communication techniques. Students prepare case analyses as a way of understanding various SEC disclosure requirements, communication with analysts and the media, and financial marketing techniques. Core public relations requirements should be fulfilled before taking this course. 4 cr, 1st sem.
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3.00 Credits
prepares students for careers in an environment of constant technological development and institutional change. Provides an overview of current and near-future developments in telecommunications; a theoretical base and exercise in systems analysis for assessing the potential uses and importance of these technologies in media-related institutions; and consideration of legal, regulatory, and social issues that these technologies and their uses may raise for telecommunications and media industries and society in general. 4 cr, 1st sem.
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3.00 Credits
COM CM 301. A complete examination of the evolution of community relations, the theory behind it, and the techniques employed by its professionals. Using a case-study approach, students learn how to select a site for expansion; conduct a community relations audit; work with state, local, and federal governments; and develop sound relationships with the media and with advocacy groups in the corporate and nonprofit arenas. 4 cr, 2nd sem.
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3.00 Credits
COM CM 317, 331, and 417. Techniques for creating television advertising that attract viewer attention and hold it. Students create advertising concepts, write commercials, prepared story boards, and consider the problems of casting, directing, editing, and testing. 4 cr, either sem.
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