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Institution:
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Boston University
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Subject:
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Description:
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COM CM 317, 331, and 417. Techniques for creating television advertising that attract viewer attention and hold it. Students create advertising concepts, write commercials, prepared story boards, and consider the problems of casting, directing, editing, and testing. 4 cr, either sem.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(617) 353-2000
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Regional Accreditation:
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New England Association of Schools and Colleges
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Calendar System:
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Semester
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