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JOUR 3660: Public Relationsmanagement
3.00 Credits
Northwestern State University of Louisiana
Theories and principles relevant to public relations practice in agency, corporate and nonprofit organizations, including development of goals and objectives, client relationships, budgets, and research methods specific to the public relations practice. Prerequisite: JOUR 3600 or consent of instructor.
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JOUR 4010: Feature Writing
3.00 Credits
Northwestern State University of Louisiana
Study and practice of writing feature articles for the mass media. Prerequisite: JOUR 2510 or consent of instructor.
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JOUR 4060: Public Relations Campaigns
3.00 Credits
Northwestern State University of Louisiana
Public relations campaign/event analysis, research, planning, creative strategy, media planning, management, and evaluation. Development of amajor campaign project. Prerequisite: JOUR 3600, 3660, or consent of the instructor.
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JOUR 4100: Opinion Writing
3.00 Credits
Northwestern State University of Louisiana
The study and practice of researching and writing opinion articles for the mass media. Prerequisite: JOUR 2510 or consent of instructor.
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JOUR 4180: Seminar in Public Relations
3.00 Credits
Northwestern State University of Louisiana
Reading, research, analysis, and discussion of current topics in public relations practice. Prerequisite: Junior or Senior standing. Subtitles: 01-Societal role and effects of public relations 02-Research and evaluation in public relations 03-Ethics in public relations practice 04-Management of special events 05-Public relations administration 06-Public relations in integrated marketing communication 07-Modern public relation communication techniques 08-Public service and health care communication 09-Corporate culture environment of public relations 10-Current controversies in public relations 11-Account management in public relations and advertising 12-Fund raising
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JOUR 4200: Mass Media Internship/ Seminar
3.00 Credits
Northwestern State University of Louisiana
Preparation for obtaining entry-level employment in professional media, and completion of an internship in an approved professional media organization. Prerequisite: Journalism majors only; junior/senior standing; overall minimum 2.0 GPA; permission of instructor required.
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JOUR 4310: Ethics in Journalism
3.00 Credits
Northwestern State University of Louisiana
Astudy of ethics and applied situations in journalism. Prerequisite: Junior or senior standing.
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JOUR 4400: Television News Reporting
3.00 Credits
Northwestern State University of Louisiana
Shooting, editing, writing and producing television news; planning and preparation for production of live newscasts complete with video packages. Prerequisite: JOUR 2510, 3450, 3480 or consent of instructor.
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JOUR 4440: Advanced Television Reporting
3.00 Credits
Northwestern State University of Louisiana
Techniques and methods in investigation and preparation for in-depth stories and packages for the radio and television audience. Prerequisite: JOUR 4400.
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JOUR 4460: Television Producing/ Directing Activities
3.00 Credits
Northwestern State University of Louisiana
Producing and directing programs for television, both in field and in studio. Emphasis on producing and directing newscasts and educational programs. Prerequisite: JOUR 3450 or consent of instructor.
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