JOUR 4180 - Seminar in Public Relations

Institution:

Northwestern State University of Louisiana

Subject:

Description:

Reading, research, analysis, and discussion of current topics in public relations practice. Prerequisite: Junior or Senior standing. Subtitles: 01-Societal role and effects of public relations 02-Research and evaluation in public relations 03-Ethics in public relations practice 04-Management of special events 05-Public relations administration 06-Public relations in integrated marketing communication 07-Modern public relation communication techniques 08-Public service and health care communication 09-Corporate culture environment of public relations 10-Current controversies in public relations 11-Account management in public relations and advertising 12-Fund raising

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nsula.edu/

Phone Number:

(318) 357-6011

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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