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MC 366: Directing and Producing for Radio,Television,and Cable
3.00 Credits
Louisiana College
The various aspects of directing radio, television, and cable tv programming including news, documentaries, dramatic productions, and commercials will be emphasized along with public relation videos and in-house productions. Shot selection, lighting, and sound reinforcement will be given special attention. Producing responsibilities including budgeting will be explored. Prerequisite: MC 365. Credit three hours.
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MC 368: Single Camera Video
3.00 Credits
Louisiana College
Special problems encountered in video and audio broadcasting and recording outside the studio environment. The principles and techniques of video production as used in broadcast news gathering and public relations releases will be an important aspect of this course along with editing procedures. Linear and nonlinear editing will be discussed and used. Electronic news gathering projects with various creative field assignments will be used. Credit three hours.
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MC 410: Broadcast Writing
3.00 Credits
Louisiana College
Writing and editing for the electronic media including but not limited to commercials, public relations releases, and news. Emphasis will be placed on developing student understanding of broadcast style guidelines. Credit three hours.
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MC 410 - Broadcast Writing
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MC 465: Principles of Advertising
3.00 Credits
Louisiana College
An introduction to broadcast, print and display advertising. Prerequisite: MC 261. Credit three hours. (Fee $6)
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MC 465 - Principles of Advertising
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MC 470: Radio,Television and Cable TV Management
3.00 Credits
Louisiana College
An intensive review of the special problems associated with managing broadcasting and/or cablecasting facilities with emphasis on such things as FCC regulation, NAB and NCTA guidelines and state associations. Prerequisite: MC 364. Credit three hours.
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MC 470 - Radio,Television and Cable TV Management
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MG 322: Public Administration
3.00 Credits
Louisiana College
A study of public bureaucracy in the United States. Prerequisite: PS 232. Credit three hours. (Fee $6)
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MG 322 - Public Administration
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MG 334: Principles of Marketing
3.00 Credits
Louisiana College
Marketing methods and institutions in the context of our economy; emphasis on marketing management, wholesaling, retailing and the functional areas in marketing. Prerequisite: EC 222. Credit three hours. (Fee $6)
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MG 334 - Principles of Marketing
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MG 340: Sales Management
3.00 Credits
Louisiana College
The elements of an effective sales force, the sales process, customer service management, and issues in recruiting, motivating and training an effective sales force. Prerequisite: BA 150. Credit three hours. (Fee $6)
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MG 350: Principles of Management and Organizational Behavior
3.00 Credits
Louisiana College
Basic concepts of management, decision making and the behavior of people in organizations. Prerequisite: sophomore standing. Credit three hours. (Fee $6)
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MG 350 - Principles of Management and Organizational Behavior
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MG 360: Consumer Behavior
3.00 Credits
Louisiana College
An examination of consumer behavior in the marketplace dealing with human behavior in economic decisions and behavior influences and business responses to these activities. Prerequisite: MG 334. Credit three hours. (Fee $6)
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MG 360 - Consumer Behavior
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