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BU 225: Marketing
3.00 Credits
Colby Community College
This course provides a survey of the basic marketing structure in a private enterprise economy. The course will focus on economic, sociological, psychological, and cultural factors that make up the marketing environment. Students will study the progression on how a product moves from the producer and ultimately to the consumer. (Offered spring semester)
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BU 231: Principles of Advertising
3.00 Credits
Colby Community College
This course is a general study of the procedures and techniques of advertising, including determination of objectives, idea brainstorming, writing copy, planning layout, selecting media, and utilizing research. Students will study various advertising campaigns and have hands-on creation of advertising layouts for various media. (Offered every other spring semester)
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BU 233: Principles of Real Estate
3.00 Credits
Colby Community College
Principles of Real Estate
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BU 233 - Principles of Real Estate
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BU 235: Essentials of Real Estate Finance
3.00 Credits
Colby Community College
Essentials of Real Estate Finance
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BU 235 - Essentials of Real Estate Finance
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BU 236: Real Estate Appraising
3.00 Credits
Colby Community College
Real Estate Appraising
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BU 236 - Real Estate Appraising
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BU 237: Principles of Management
3.00 Credits
Colby Community College
This course acquaints students with the evolution of management theory while providing them with an opportunity to develop management skills. It includes an introduction to organization and shows how the individual relates to the basic management functions of planning, organizing, leading and controlling. Current management topics such as globalization, diversity, ethics and social responsibility, quality and TQM, productivity, participative management and teams will be incorporated throughout course material and in-class exercises. (Offered spring semester)
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BU 241: Management of Small Business
3.00 Credits
Colby Community College
This course is designed as an entrepreneurial management class and covers the dynamic role of small business in the economy. Students will learn to plan and organize a business, market goods and services, manage and operate a business, and plan for the financial aspects of a small business. The course provides an opportunity to develop a business and analyze venture opportunities. A business plan will be developed as a course project. (Offered fall semester)
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BU 243: Principles of Retailing I
3.00 Credits
Colby Community College
This introductory retailing course emphasizes a strategic approach to fundamental retail principles. The student is exposed to planning and decision making in a complex, changing retail environment. Types of retailing, consumer analysis and targeting, retail locations, operations management, merchandise planning, inventory control, pricing and promotion will be explored. (Offered fall semester)
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BU 244: Retail Management
3.00 Credits
Colby Community College
No course description available.
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BU 245: Principles of Selling
3.00 Credits
Colby Community College
This survey course is targeted toward marketing and retailing students or to anyone interested in persuasive communications. It is a study of the fundamentals of successful selling, including prospective buyer motivation, the approach, varying techniques, and the closing. (Offered every other spring semester)
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