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Course Criteria
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3.00 Credits
Broadcasters have an amazing array of communication technology at their disposal. This course examines the technical foundations of broadcasting technology. Students will develop skills in the operation of radio and television studio equipment. During the semester, students will engage in hands-on operation of audio production and radio station equipment of KNBU-FM radio, as well as television production and broadcast equipment through KNBU -TV. Prerequisite: MM 205.
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3.00 Credits
The Mass Media Practicum is a value-added internship experience designed to prepare future mass communicators for the media professions, to assist them with their entry into the working world, and to provide an opportunity for students to share their experiences with other students. Prerequisites: At least one semester's participation in MM 241, MM 243, MM 244, MM 246 or MM 247. For MM 480: MM 280 or permission of instructor.
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3.00 Credits
These are specialized courses designed to examine a specific topic in mass communication. They may be historical, theoretical, or practical in content and may include special writing, design, or production courses.
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1.00 - 3.00 Credits
Students who have demonstrated superior achievement in communications courses may enroll for independent study under the supervision of a consenting instructor. Prerequisite: Department chair approval.
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3.00 Credits
This course will focus on the role broadcast media play in society not only as a source of information but as a tool used in shaping public policy and politics. The historical roots of broadcasting as a means by which issues and current events could be explored will also be discussed. Students will examine the modern-day contributions of public affairs programming in an effort to understand better the ways in which media influence public policy. Prerequisite: MM 140 and MM 205.
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3.00 Credits
The primary focus of this course is to acquaint students with the professional expectations of sports-related media writers. The course covers style and structure for a variety of sports writing settings, including game coverage, feature stories, and columns. Students will learn via in-class exercises and hands-on assignments involving university athletic teams. Prerequisite: MM 250 or permission of the instructor.
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3.00 Credits
This course focuses on the role of mass media advertising in a free market economy. Advertising is examined from both a management and creative perspective emphasizing both the theoretical and practical aspects of organization and staffing, marketing research, consumer behavior, media buying, advertising/marketing strategy and tactics, planning, evaluation, design/art/graphics, copy writing, and advertising agency/client relations. Prerequisite: MM 140 or permission of the instructor.
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3.00 Credits
This introductory course focuses on a broad spectrum of public relations activities, methods, and applications. Prerequisites: MM 140, MM 250 or permission of the instructor. (Cross-listed as CO 330.)
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3.00 Credits
This course is designed to give mass media practitioners and consumers an understanding of ethical decision-making in American newsrooms and other venues in which media content is created. This discussion-based course is tailored to upperclassmen and exceptional sophomores who have a basic knowledge of the press and other media. A substantial research project is required.
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3.00 Credits
The visual image gives cinema and television their power to move millions. This course develops the students' use of the visual image in digital film and video. Students will explore the details of camera operation with particular emphasis on image composition and vectors, lenses, lighting and focus, and development of special visual effects, keying and virtual scenery. Students will continue their development of non-linear-editing with such software as AVID Liquid and Express. Prerequisite: MM 262 or permission of the instructor.
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