MM 325 - Mass Media Advertising

Institution:

Baker University

Subject:

Description:

This course focuses on the role of mass media advertising in a free market economy. Advertising is examined from both a management and creative perspective emphasizing both the theoretical and practical aspects of organization and staffing, marketing research, consumer behavior, media buying, advertising/marketing strategy and tactics, planning, evaluation, design/art/graphics, copy writing, and advertising agency/client relations. Prerequisite: MM 140 or permission of the instructor.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bakeru.edu

Phone Number:

(800) 873-4282

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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