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Course Criteria
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3.00 Credits
This course provides a survey of research findings on consumer behavior drawn from marketing, economics, sociology, psychology and anthropology. Emphasis is placed on applications of research to consumer satisfaction and on developing an understanding of the consumer decision-making process. Required term project. Prerequisites: Junior status; PSY 190, SOC 110 and BA 208 suggested, but not required for non-marketing majors.
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3.00 Credits
An overview of the policies and procedures in personnel administration in American business, including uses, sources, motivation and maintenance of employees, with major emphasis on the dynamics of social organization. Prerequisite: BA 210.
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3.00 Credits
A detailed examination of the fundamental concepts, principles and dynamics of the supervisory process. Prerequisites: BA 210 and BA 361.
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3.00 Credits
This course examines integrated marketing communication and its role in marketing. Included are a survey of the history of promotion, the media and communication models, and an introduction to the creative side of advertising. Emphasis is placed on the formulation of objectives for integrated marketing communication programs. A term project is required. Prerequisites: Junior status; BA 208 is suggested, but not required for non-marketing majors.
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3.00 Credits
This course examines and contrasts process theories, relationship theories, and management theories of leadership. Various definitions of leadership and their underlying implications for application and research will be investigated. The role of the leader will be examined in relation to the various leadership theories and definitions. Prerequisites: BA 210 and BA 361.
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3.00 Credits
A presentation of the organization and operation of small enterprises in services, retailing, wholesaling and manufacturing for those aspiring to own, operate and/or manage a small business or to work for an organization serving small businesses; topics covered include importance, status, problems and requirements of small businesses. Prerequisite: BA 210.
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3.00 Credits
This course focuses on strategy, concepts and techniques involving the marketing function in organizations, with emphasis on marketing planning and decision making. Required group term projects and presentations. Prerequisites: Junior status and BA 358.
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3.00 Credits
A study of major landmarks in the growth and development of the American economy; the evolution of agriculture, industry, transportation and finance; the influence of government and international determinants. Same as HIST 381.
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3.00 Credits
An exploration of the structural and functional characteristics of formal organizations such as corporations, government agencies, schools, etc. Special attention will be given to such topics as: theories of management from Taylor to Theory Z; the relations between the internal structure of organizations and the different forms of social stratification throughout American society, i.e., class, racial, ethnic and gender stratification systems; and the new forms of management strategy in the global economy. Prerequisites: SOC 110 and junior status. Same as SOC 390.
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3.00 Credits
Advanced students work in business-related employment in the major area of interest. A comprehensive paper is due at the end of the internship period. Normally, credit will be allowed in only one internship in business.
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