BA 363 - Advertising & Integrated Marketing Communication

Institution:

Upper Iowa University

Subject:

Description:

This course examines integrated marketing communication and its role in marketing. Included are a survey of the history of promotion, the media and communication models, and an introduction to the creative side of advertising. Emphasis is placed on the formulation of objectives for integrated marketing communication programs. A term project is required. Prerequisites: Junior status; BA 208 is suggested, but not required for non-marketing majors.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uiu.edu

Phone Number:

(563) 425-5200

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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