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COM 431: Integrated Marketing Communication
3.00 Credits
Chaminade University of Honolulu
Public relations and advertising promotions as integrated marketing communications. Topics include theory, budgeting, communication, media forms, creativity, coordination and evaluation of campaigns. Cross-listed as MKT 431. Offered annually. Prerequisites: COM 200, COM 375, BU 200 and MKT 301 or permission of instructor
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COM 431 - Integrated Marketing Communication
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COM 433: Media Law and Ethics
3.00 Credits
Chaminade University of Honolulu
Examines the secular and religious perspectives of law and ethics in the media communication fields. Study includes First Amendment issues, prior restraint, defamation, privacy and copyright. Perspectives on personal and social meaning and moral judgment within contemporary writers in philosophy and theology of communication. Fulfills interdisciplinary course requirements. Cross-listed as RE 433. Offered annually. Prerequisites: COM 200 and RE 103 or RE 205 or permission of instructor.
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COM 433 - Media Law and Ethics
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COM 437: L Consumer Research
1.00 - 3.00 Credits
Chaminade University of Honolulu
Students learn the purpose of consumer research and how to implement a market research project. The class explores traditional types of research designs, as well as newer ethno-graphic approaches for both quantitative and qualitative. Ethical issues related to the practice of consumer research are also covered.
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COM 437 - L Consumer Research
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COM 440: Strategic Marketing
3.00 Credits
Chaminade University of Honolulu
This course addresses the organization and coordination of the total marketing program, including the marketing mix elements, market research, market segmentation and positioning in a case analysis format. Students will understand the interrelationships among all elements of marketing critical to strategic decision making. Students develop a strategic marketing plan for a real organization, providing hands-on experience with the process. Offered every semester. Prerequisites: MKT 301, COM 437/L and senior standing.
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COM 440 - Strategic Marketing
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COM 450: L Studio Video Production II
31.00 Credits
Chaminade University of Honolulu
Students develop ability to supervise a video production and group collaboration in a television studio environment. The also design and set up an appropriate studio operation and direct on-air talent from studio floor and control room for a video news/magazine show. Concurrent registration in COM 450/COM 450L required. Prerequisite, COM 350/L.
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COM 450 - L Studio Video Production II
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COM 471: L Communication Practicum II
31.00 Credits
Chaminade University of Honolulu
Students learn to budget content for a news publication, use standard editing marks to edit and rewrite stories and captions using industry standard graphic design software to deliver print ready files to a publisher. They also supervise each step of the design process from concept development to production, and completion of an actual published newspaper. Typical work includes selecting photos, cropping and design of photo page layouts. Concurrent registration in COM 471/COM 471L required. Prerequisite, COM 371.
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COM 471 - L Communication Practicum II
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COM 476: L Integrated Campaigns
1.00 - 3.00 Credits
Chaminade University of Honolulu
Study, development and application of advertising, marketing and public relations strategies. Emphasis on business management and media relations as effective tactics on mass audiences. Participation in competitive campaigns or service learning projects provides opportunities for hands-on experience. Offered annually. Concurrent registration in COM 476/COM 476L required. Prerequisites: COM 431 or permission of instructor.
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COM 476 - L Integrated Campaigns
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COM 480: Special Topics
3.00 Credits
Chaminade University of Honolulu
Directed study of selected topics in communication may include: Advanced Studio Production Advanced Broadcast Performance Advanced News Writing opportunities for hands-on experience. Offered annually. Prerequisites: permission of instructor.
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COM 480 - Special Topics
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CS 110: Introduction to Web Page Design
3.00 Credits
Chaminade University of Honolulu
Introduction to the design and implementation of Web pages. Survey of HTML elements including tables, forms, and images; cascading style sheet; Javascript; introduction to website development software. Offered every semester.
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CS 110 - Introduction to Web Page Design
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CS 150: Introduction to Programming
3.00 Credits
Chaminade University of Honolulu
Principles and techniques in algorithm development; basic concepts including variables, primitive types, arrays, events, functions, and procedures, using a high-level programming language. Offered every semester.
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CS 150 - Introduction to Programming
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