COM 476 - L Integrated Campaigns

Institution:

Chaminade University of Honolulu

Subject:

Description:

Study, development and application of advertising, marketing and public relations strategies. Emphasis on business management and media relations as effective tactics on mass audiences. Participation in competitive campaigns or service learning projects provides opportunities for hands-on experience. Offered annually. Concurrent registration in COM 476/COM 476L required. Prerequisites: COM 431 or permission of instructor.

Credits:

1.00 - 3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.chaminade.edu

Phone Number:

(808) 735-4711

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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