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MKTG 9672: Product & Pricing Seminar
3.00 Credits
Georgia Southern University
An examination of current issues and trends in the field of product development, brand management, and pricing. Emphasis will be placed on the new product development process, managing products over the product life cycle, and the analysis of the firm's product mix to enhance the firm's profitability. Various pricing theories and models will be examined and the role of pricing strategy within the firm's overall competitive strategy model.
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MKTG 9673: Market Analysis
3.00 Credits
Georgia Southern University
An examination of techniques used to determine and evaluate markets. Consumer and business buying behaviors utilizing the behavioral sciences will be discussed. Advanced computer modeling techniques for determining markets will be introduced. Various techniques for researching markets, determining market potential, and forecasting will be discussed.
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MMC 2110: Broadcast Technologies
1.00 Credits
Georgia Southern University
This course introduces the student to the technical aspects of video and audio signal requirements, video and audio signal set-up, trouble-shooting signals problems, and maintenance of equipment.
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MMC 2335: Introduction to Media Writing
3.00 Credits
Georgia Southern University
Provides the principles and techniques necessary for adapting the principles of copy writing to the electronic media, specifically radio, television and Internet.
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MMC 3233: Politics and the Media
3.00 Credits
Georgia Southern University
A comprehensive overview of the institutions and processes of the mass media in American politics. Emphasis is given to the history and role of the mass media in the United States and to the use of the media in covering news events as well as in political campaigns.
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MMC 3234: Directing For Screen
3.00 Credits
Georgia Southern University
Students will learn the techniques for working with actors for screen performance with particular focus on film acting. Auditioning, screen tests, and casting will also be discussed. Students will direct a minimum of three individual scenes for video.
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MMC 3331: Audio Production & Announcing
3.00 Credits
Georgia Southern University
Introduces the fundamentals of digital audio use across multiple platforms and diverse formats. Examines the theory, principles, practices and ethical considerations of using voice, sound effects and music to produce audio. This hands-on course provides students an opportunity to explore audio story telling through commercials, newscasts, interviews and entertainment programming.
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MMC 3332: Studio Video Production
3.00 Credits
Georgia Southern University
Introduces multiple camera studio production. Students will participate in every studio position required to accomplish live media production. Students will be expected to grow in knowledge concerning live directing, producing, lighting, composition, set design, studio equipment operation and crew management. This is the basic mulitiple camera, large crew course and should prepare students for field and web studio environments.
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MMC 3334: Broadcast News
3.00 Credits
Georgia Southern University
Provides students with techniques and experiences in facets of gathering and presentation of news and interviews for radio and television newscast presentation.
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MMC 3336: Int. Media Systems
3.00 Credits
Georgia Southern University
Studies, comparatively, the mass media systems around the world. Analyzes media systems in terms of relevant political, social, economic, and cultural factors. Diversity and change in global communication is a main theme, and the influence of rapidly advancing technology is analyzed for its dynamic impact around the world, especially in developing nations.
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