MKTG 9673 - Market Analysis

Institution:

Georgia Southern University

Subject:

MKTG Marketing

Description:

An examination of techniques used to determine and evaluate markets. Consumer and business buying behaviors utilizing the behavioral sciences will be discussed. Advanced computer modeling techniques for determining markets will be introduced. Various techniques for researching markets, determining market potential, and forecasting will be discussed.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Seminar

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.georgiasouthern.edu

Phone Number:

(912) 478-5391

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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