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COM 383: Advertising Creative Direction
4.00 Credits
The University of Tampa
This lab course involves strategic concept development, copywriting, and media production, as well as ethical considerations related to these practices.
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COM 384: Writing for Public Relations
4.00 Credits
The University of Tampa
This course involves training in theory, form and style for writing public relations materials for all stages and types of public relations campaigns. This course is designed to provide students with a broad range of public relations writing skills utilized in the industry.
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COM 385: Crisis Communication
4.00 Credits
The University of Tampa
This course develops the understanding and application of common theoretical approaches to crisis communication, including the development of crisis communication objectives, strategies and tactics during all stages of a crisis. Students then practice these approaches through the development of crisis communication messaging and campaign materials.
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COM 385 - Crisis Communication
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COM 388: Multicultural and Prosocial Strategic Communication
4.00 Credits
The University of Tampa
"For-profit" brands and companies have crossed-over to the traditionally "non-profit" territory, using their platforms in advertising and public relations (ADPR) to discuss social issues so as to promote social good and to achieve commercial success. This emerging market of prosocial consumers lead to changes in the practice of doing social good in ADPR. This demands our future ADPR practitioners to have the diversity/multicultural literacy that guides them to make appropriate and conscious decisions when applying multicultural and prosocial strategies. In this course, we will cover prosocial strategic decision-making, multicultural targeting/messages/markets, consumer diversity psychology, critical social issues, and related practices in ADPR.
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COM 390: Ethnicity in Film and Literature
4.00 Credits
The University of Tampa
This course is an exploration of the concept of ''ethnicity'' and how it may be expressed through literature and film.
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COM 390 - Ethnicity in Film and Literature
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COM 392: Independent Study in Communication
1.00 - 4.00 Credits
The University of Tampa
Research or creative project under the auspices of a communication instructor. Students may take a maximum of 8 credit hours of independent study to fulfill the requirements of the major.
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COM 392 - Independent Study in Communication
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COM 401: Intercultural Communication
4.00 Credits
The University of Tampa
The purpose of this course is to provide students with an understanding of the socio-cultural dynamics that affect the communication process. Students focus on their own cultural world view as they are exposed to the cultural dynamics and characteristics of other societies. Emphasis is placed upon the nonverbal and oral/visual aspects of communication content, structure and context.
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COM 425: Information Technology and Human Values
4.00 Credits
The University of Tampa
Raises fundamental questions about the relationship between science and the humanities. Analyzes the role of technology in modern life with special emphasis on the impact of new information technologies.
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COM 425 - Information Technology and Human Values
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COM 426: Public Opinion, the Media and Power
4.00 Credits
The University of Tampa
Examines public opinion from a variety of perspectives, providing students with the ability to be intelligent consumers of public opinion research and effective users of public opinion research tools. Explores the interaction between the media and public opinion, as well as public opinion's effects on contemporary society and politics.
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COM 435: Women Directors: Theory and Criticism
4.00 Credits
The University of Tampa
Examines women directors worldwide. The course will focus on the theoretical, critical, historical, cultural and aesthetic basis of films made by international, mainstream, documentary and the avant-garde women film directors of New Zealand, Europe, the Middle East, Asia, the African and Asian diasporas, and North and South America. Students will submit a series of written critical responses and complete a major project related to course material.
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