COM 374 - Communication Research Methods

Institution:

The University of Tampa

Subject:

Communication

Description:

This course introduces students of communication to the core concepts and common practices of both quantitative and qualitative communication research. Students will be exposed to a variety of theoretical perspectives on the nature, practice, use and meaning of research in the field of communication. Particular emphasis will be placed on research concepts and methods appropriate to the practice of advertising and public relations.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ut.edu

Phone Number:

(813) 253-3333

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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