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Course Criteria
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3.00 Credits
This course examines current trends in innovative customer service and guest experiences. Topics include Implementation strategies, acting on customer requests and complaints, practicing service skills, and learning to empower employees by understanding the entrepreneurial mindset of turning challenges into opportunities to create value for the customer.
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3.00 Credits
This course studies advertising theory, design, functions, principles, and procedures. It emphasizes the utilization of various media, along with the overall advertising campaign strategy based on creative problem solving. Topics include creative promotional activities, particularly as they help to integrate advertising into the marketing program.
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3.00 Credits
This course examines the major elements in the marketing mix, including product planning, pricing, channel and logistics of dispersion, and promotion. It reviews consumer demand, as well as principles, functions, and the basic problems and opportunities that exist in the world of marketing.
Prerequisite:
MGMT100 (C or better) or MGMT110 (C or better) or Permission of the Department of Business and Innovation
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3.00 Credits
This course examines the basic principles and concepts underlying the use of digital information and communication technology by organizations and consumers. It reviews critical success factors and best practices central to the effectiveness of digital tools and social media.
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3.00 Credits
This course is an introduction to supply chain management (SCM) including the fundamental concepts and tools needed to create an effective and efficient supply chain which is critical to the success of a business. Topics include current key operational decisions, supply chain issues and strategies utilized.
Prerequisite:
MGMT100 or MGMT110
Corequisite:
MGMT100 or MGMT110
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3.00 Credits
This course explores social media marketing principles and best practices for using social media for business, reputation management, and online community building. Students analyze current social networking sites, learning how to use social media to create meaningful relationships with customers, clients, and colleagues. The relevant legal/ethical ramifications are studied.
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3.00 Credits
Students participate in an on-the-job experience and observation in a field directly related to their academic preparation and career objectives in marketing/retail. Students periodically review actual experience and observation in the light of theory and skills learned academically with a College Coordinator.
Prerequisite:
24 college credits, a GPA of 2.5 earned in courses by the Department of Business Studies or permission of the Department of Business Studies
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3.00 Credits
Music Fundamentals introduces basic musical concepts, develops rudimentary skills in musicianship, and functions as a precursor to the study of music theory and ear training.
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3.00 Credits
This course is a listening-based survey of Western art music from Gregorian chant to the present, including a study of basic acoustics and musical notation. Subject matter includes representative composers, their lives, times, and works, as well as musical instruments, styles, genres, and forms presented in an historical context.
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3.00 Credits
Beginning with a preliminary study of music fundamentals and an overview of societal contexts of music and musicians, this listening-oriented survey of traditional and popular music from around the world employs the ethnomusicological approach to explore the diverse musical heritages of Africa, Asia, the Americas, and the Middle East.
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