MKTG 110 - Selling

Institution:

Bucks County Community College

Subject:

Marketing

Description:

This course evaluates selling as a component of the marketing mix. Students examine effective selling, steps in the selling process, and the application of entrepreneurial mindset to the selling process. Topics include an analysis of consumers, motivation and communications, handling objections, closing techniques, and the role of the salesperson.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bucks.edu/

Phone Number:

(215) 968-8000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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