3.00 credits MCE2313 MCE: Marketing Intermediate Core (3 credits) The emphasis of the Marketing stream of MCE will be on the best practices of marketing professionals in leading businesses. Our study will examine how marketers can recognize and utilize changes in the political, economic, social, and technological environments as well as the 5 Cs Framework (customers, collaborators, competition company and context) to identify opportunities. In addition, controllable variables essential to developing successful marketing strategy will be emphasized including market analysis and the Four Ps (product, pricing, place, and promotion). Students will also be introduced to the analytical tools and methods crucial to manipulating controllable variables to achieve marketing goals. By the end of this stream, students will be able to identify, explain, and apply important concepts in marketing and critically evaluate the role that marketing plays in the business and non-business sectors. They will be able to explain similarities and differences between physical goods and services; between business-to-business and consumer marketing; and between large and small firm marketing. Finally, students will understand the relationship of marketing to other business and social science disciplines. Prerequisites: ACC1300, QTM 1300, QTM1310 and (FME1001 or (MIS1000 AND MOB1000))

This course covers an introduction to the field of marketing with a detailed study of the marketing concept and the processes of product development pricing promotion and marketing distribution.