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A program that focuses on the general process and techniques of direct wholesale and retail buying and selling operations and introduces individuals to related careers. Includes instruction in the principles of entrepreneurial economics, basic sales skills, the distribution channels for goods and services, and supervised practical application experiences.

This course provides an introduction to the exciting and dynamic world of domestic and global business. It focuses on understanding the dynamic interrelationships between business functions delivering quality products and services. Special attention is placed on social responsibility, "green" businesses, global enterprises and social media. This course presumes no previous business knowledge.

This course will prepare you to think strategically about marketing in today's global environment. After successful completion of this course, you will have a basic understanding of the marketing concept, the marketing mix (product, place, promotion and price), segmentation, targeting, positioning, customer value, branding, services marketing, global marketing, marketing metrics, consumer and business behavior, ethics and social responsibility in marketing, market research and analysis. In addition, you will understand the role of social media and digital marketing to compete in the global environment.

This course is a general introduction to the field of retailing. The student studies the many types of stores, the research involved in planning locations of stores, store layout, store organization, and the duties and responsibilities of the various divisions. The study of the merchandising division includes the responsibilities of the merchandise manager, the buyer, the assistant buyer, and the head of stock. The study of the sales supporting division includes all management departments such as control, credit and collection, store management, and advertising. The student develops the ability to put into practice the principles of effective retail selling through demonstration sales and constructive class discussion.