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A program that focuses on the general process and techniques of direct wholesale and retail buying and selling operations and introduces individuals to related careers. Includes instruction in the principles of entrepreneurial economics, basic sales skills, the distribution channels for goods and services, and supervised practical application experiences.

Principles of Management teaches and demonstrates the techniques of leadership, management and organizational structure. The fundamentals of various approaches to managing; planning; decision-making; strategic management; organizing and coordinating work; authority, delegation, and decentralization; organizational design; interpersonal skills; leadership; organizational effectiveness; control methods; and organizational change and development are explored.

This course provides an introduction to the exciting and dynamic world of domestic and global business. It focuses on understanding the dynamic interrelationships between business functions delivering quality products and services. Special attention is placed on social responsibility, "green" businesses, global enterprises and social media. This course presumes no previous business knowledge.

This course will prepare you to think strategically about marketing in today's global environment. After successful completion of this course, you will have a basic understanding of the marketing concept, the marketing mix (product, place, promotion and price), segmentation, targeting, positioning, customer value, branding, services marketing, global marketing, marketing metrics, consumer and business behavior, ethics and social responsibility in marketing, market research and analysis. In addition, you will understand the role of social media and digital marketing to compete in the global environment.