Introduces students to the empirical research process in the field of communication studies. Students learn the basics of empirical research including the planning of studies, quantitative designs, qualitative designs, nonparametric/parametric data analysis, interpretation of results, and scientific measurement of variables. This course also introduces students to the process involved in critically evaluating and reporting on empirical research.

An introduction to the principles, procedures, and tools of research used in the analysis of the communication situation, including consideration of research design and statistical analysis and the identification, control, and measurement of communication variables.