The information presented is an unofficial guide to how courses may transfer. Other factors to consider are grades received in the courses, the year in which the course was taken, and the major pursued after transfer. In all instances, final decisions about acceptance of course credit will be made by The University of Tampa.
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Credits: 3; Prereq: sophomore standing. The role of advertising in a free economy, and its place in the media of mass communications. A study of advertising appeals, product and market research, selection of media, testing of advertising effectiveness and organization of the advertising profession.
- Credits
- 3.00
View more information about University of Florida
- Location
- Gainesville, Florida
- Phone
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(352) 392-3261
Call University of Florida
University of Florida is regionally accredited by the Southern Association of Colleges and Schools (SACS), Commission on Colleges
University of Florida is on a Semester calendar system
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This course introduces students to the historical, cultural, economic, and social aspects of advertising. Students will discuss advertising's relationship to marketing as well as its role in traditional and new media landscapes. This course also provides an overview of advertising management, advertising planning, advertising creativity and concepts, global advertising, and laws affecting advertising. (This course replaces COM 282, Survey of Advertising and Public Relations.)
- Credits
- 4.00
View more information about The University of Tampa
- Location
- Tampa, Florida
- Phone
-
(813) 253-3333
Call The University of Tampa
- Email
- admissions@ut.edu
The University of Tampa is regionally accredited by the Southern Association of Colleges and Schools (SACS), Commission on Colleges
The University of Tampa is on a Semester calendar system
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