Basic principles covering the role of public relations in society, public relations principles and their application, procedures for planning and implementing public relations campaigns, the identification of publics and the strategies for influencing them. Offered every semester. Prerequisites: CAP 105, CAP 115, and fulfillment of general education Foundations - Writing. Restricted to advertising and public relations majors and minors.

This course surveys the theories and practice of public relations in a variety of business, corporate, governmental, and nonprofit organizational settings. It also includes elements of promoting organizational messages and communicating with various publics. Repeatable for credit: No Grade Mode: Standard