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IA 301: The Documentary
3.00 Credits
Eckerd College
Students will review the history and theory of documentary film, and will employ contemporary documentary philosophy and techniques in producing their own videos.
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IB 260S: Cultural Environment of International Business
3.00 Credits
Eckerd College
The vital role culture plays in international business. Understand the process of communicating across boundaries and develop analytical skills in examining intercultural interactions.
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IB 261S: International Management
3.00 Credits
Eckerd College
The entire range of management is explored from analysis, planning, implementation and control of a business organization's world-wide operations. Compare management practices in the Americas, Asia, Europe, Africa and Middle East.
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IB 310S: Students in Free Enterprise
3.00 Credits
Eckerd College
Socially responsible competition for customers, profits, and entrepreneurship. Economic principles, market ethics, educational outreach. Prerequisites: Sophomore.
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IB 321S: Consumer Behavior and Consumerism
3.00 Credits
Eckerd College
Contributions of the behavioral disciplines (psychology, sociology, anthropology) to understanding the consumer decision-making process. The impact and value issues of the consumer movement.
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IB 369S: Principles of Marketing
3.00 Credits
Eckerd College
Principles, problems and methods in distributing and marketing goods and services. Prerequisite: Junior or Senior standing.
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IB 373: Marketing Communications
3.00 Credits
Eckerd College
Processes and functions of promotion, strategies incorporating creative use of advertising, publicity, merchandising, direct selling, and sales promotion. Prerequisite: IB 369S.
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IB 374: Market Intelligence
3.00 Credits
Eckerd College
Collection and measurement of data on market identification, sales forecasting and marketing strategy development, market research, cost/revenue breakdowns, competitive analysis, others. Prerequisites: IB 369S and statistics.
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IB 376: Global Human Resource Management
3.00 Credits
Eckerd College
Theory and practices of personnel and human resources management in organizations, including job definition, staffing, training and development, compensation and benefits, labor relations, environmental analysis and human resource planning and controlling. Prerequisite: Junior or Senior standing.
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IB 378: Investment Finance
3.00 Credits
Eckerd College
Exploration of financial instruments and markets in the investment world with emphasis on stocks, bonds, real assets, derivatives, and preparation of a financial portfolio. Prerequisites: MN 271S and either EC 281S or EC 282S.
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