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MEDIA AND PUBLIC AFFAIRS 152: Principles of Public Relations
3.00 Credits
George Washington University
Staff Principles, problems, ethics, and law of public relations for government, private concerns, educational and other public institutions.
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MEDIA AND PUBLIC AFFAIRS 153: Strategic Political Communication
3.00 Credits
George Washington University
Manheim Origins of strategic approaches to political communication; techniques. Use of strategic communication by individuals, groups, organizations, and governments in both domestic politics and policymaking and in the international system. Prerequisite: SMPA 102 or permission of instructor.
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MEDIA AND PUBLIC AFFAIRS 154: Political Campaign Communication
3.00 Credits
George Washington University
Staff Communication aspects of political campaigns for candidates and ballot issues. Examination of techniques and channels of communication, role of communication in campaign strategy, ethics and implications of campaign decision making.
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MEDIA AND PUBLIC AFFAIRS 154 - Political Campaign Communication
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MEDIA AND PUBLIC AFFAIRS 155: Campaign Advertising
3.00 Credits
George Washington University
Keller Introduction to the theory and practice of campaign advertising. Emphasis on televised political campaign spots, but a range of campaign advertising media are included: radio, direct mail, and the Internet.
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MEDIA AND PUBLIC AFFAIRS 155 - Campaign Advertising
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MEDIA AND PUBLIC AFFAIRS 156: Political Debate
3.00 Credits
George Washington University
Keller Theory and practice of political debate. The campaign context, candidate strategies, debate issues, and debates and voter behavior. Participation in classroom debates.
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MEDIA AND PUBLIC AFFAIRS 156 - Political Debate
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MEDIA AND PUBLIC AFFAIRS 157: Political Speech Writing
3.00 Credits
George Washington University
Keller Theory and practice of public speaking in the context of mediated political communication. Students analyze, write, and give speeches.
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MEDIA AND PUBLIC AFFAIRS 157 - Political Speech Writing
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MEDIA AND PUBLIC AFFAIRS 158: Strategic Practicum
3.00 Credits
George Washington University
Manheim Working in small groups, students research and develop full-scale plans for hypothetical, reality-based, strategic communication campaigns that test and apply theoretical advances in the field. Prerequisite: SMPA 153.
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MEDIA AND PUBLIC AFFAIRS 158 - Strategic Practicum
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MEDIA AND PUBLIC AFFAIRS 159: Language and Politics
3.00 Credits
George Washington University
Staff Connections between language and the political world. Theory and practice of language in politics and the impact on the creation and consumption of politics.
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MEDIA AND PUBLIC AFFAIRS 159 - Language and Politics
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MEDIA AND PUBLIC AFFAIRS 160: Race,Media,and Politics
3.00 Credits
George Washington University
Gross, Entman Examination of the place of race in American society and politics, with attention to the role of media reporting in helping to shape understanding of race and racial matters, public opinion about race, and race and electoral politics.
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MEDIA AND PUBLIC AFFAIRS 161: Campaigns and Elections
3.00 Credits
George Washington University
Gross, Aday The role of the news media in campaigns and elections. Offered in even- numbered years.
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