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MANAGEMENT 190: Special Topics
3.00 Credits
George Washington University
Staff Experimental offering; new course topics and teaching methods. May be repeated once for credit.
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MANAGEMENT 190 - Special Topics
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MANAGEMENT 191: Women's Entrepreneurial Leadership
3.00 Credits
George Washington University
Staff Development of the knowledge and skills needed to create a venture, which may include a social project, an arts initiative, or a new business.
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MANAGEMENT 191 - Women's Entrepreneurial Leadership
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MANAGEMENT 192: Small-Business Management
3.00 Credits
George Washington University
Solomon and Staff Theory and practice of small business management. Focus on effective management, essentials of planning and organizing, and financial and administrative controls. Alternative business forms; purchase of ongoing firms; franchising; new business start-ups. (Fall and spring)
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MANAGEMENT 192 - Small-Business Management
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MANAGEMENT 194: Product Development and Venturing
3.00 Credits
George Washington University
Solomon Students form entrepreneur teams to develop new products. Prerequisite: Mgt 192 or permission of instructor. (Spring)
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MANAGEMENT 194 - Product Development and Venturing
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MANAGEMENT 195: Management of the Growing Entrepreneurial Venture
3.00 Credits
George Washington University
Staff Examination of the data, dilemmas, and decisions that can confront leaders of post-startup entrepreneurial ventures.
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MANAGEMENT 195 - Management of the Growing Entrepreneurial Venture
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MANAGEMENT 199: Independent Study
3.00 Credits
George Washington University
Staff Assigned topics. Admission by prior permission of advisor. May be repeated once for credit. (Fall, spring, and summer)
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MANAGEMENT 199 - Independent Study
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MARKETING 142: Consumer Behavior
3.00 Credits
George Washington University
Perry and Staff Social, cultural, and psychological factors influencing the behavior of consumers. Models of buyer behavior, consumption patterns, market segmentation, attitude formation and change, brand loyalty, adoption of innovations, and store choice decisions. Marketing management and public policy implications of consumer research. (Fall and spring)
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MARKETING 142 - Consumer Behavior
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MARKETING 143: Marketing Research
3.00 Credits
George Washington University
Rau and Staff Basic methods and techniques of market research. Designing a marketing research project: research questions, secondary and syndicated data, primary data collection approaches, data analysis and report presentation. Focus group interviews, questionnaire construction, statistical software packages. Prerequisite: BAdm 54, Stat 51. (Fall and spring)
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MARKETING 143 - Marketing Research
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MARKETING 148: Advertising
3.00 Credits
George Washington University
Maddox Planning an advertising campaign. Consumer and market information, message appeals, media selection and scheduling, measuring effectiveness. Current criticism and regulation of the advertising function. Other major marketing communication tools, including personal selling and sales promotion. Prerequisite: Mktg 142. (Fall)
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MARKETING 148 - Advertising
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MARKETING 149: Advanced Advertising Campaigns
3.00 Credits
George Washington University
Maddox Participation in the National Student Advertising Competition. Research, media planning, copywriting, layout/design. Travel to competition site. Prerequisite: BAdm 110 and permission of instructor; corequisite: Mktg 199. (Spring)
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MARKETING 149 - Advanced Advertising Campaigns
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