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Course Criteria
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3.00 Credits
Examines the direct consumer/user marketing approach, including a review of the media of direct marketing, such as mailing lists, magazines, newspapers, broadcasts, and telephone. Explores techniques of creating direct mail packages, catalogs, production, and research as related to direct marketing. Pre-requisite: MKTG 304.
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3.00 Credits
Studies and discusses the key elements needed to market services such as distinctive aspects of services marketing; developing a framework for services marketing; positioning the service organization in the market place; managing the customer mix; managing demand; managing the service marketing system; and planning, organizing, and implementing the services marketing effort. Pre-requisite: MKTG 304.
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3.00 Credits
Studies the fundamentals of scientific investigation used to solve marketing problems. Examines methodologies and processes used in marketing research including problem identification, research design, sources of information and methods of information gathering, sample design, organization and control of field survey, tabulation, analysis, interpretation of data, and the presentation of a research report. Pre-requisite: MKTG 304.
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3.00 Credits
Presents a capstone course for marketing majors designed to test the student's analytical skills in developing sound marketing policies and strategies. Includes project investigations of contemporary issues in the field of marketing. Pre-requisite: MKTG 404.
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3.00 Credits
Studies advertising as a communication tool and its role in the marketing mix. Explores advertising campaign and strategy planning, including: objectives, budgeting, media planning, and creative strategy. Explores advertising agencies and their role. Pre-requisite: MKTG 304.
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3.00 Credits
Focuses on a program designed to provide select students an opportunity to pursue an area of interest in marketing not normally included in the prescribed curriculum. Pre-requisite: PI.
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3.00 Credits
Introduces factors involved in human communication. Includes a study of the human being as receiver and sender of information, methods of encoding and decoding information, mechanics of communication, and the nature of communication systems from intra-personal to mass communication.
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3.00 Credits
Introduces the history and development of mass communication. Studies the effect of mass media upon society and the corresponding effects of economic, social, and political structures upon the nature and function of mass communications. May be taken concurrently with MMED 105. Pre-requisite: Foundation Level Writing Course.
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3.00 Credits
Surveys physical principles of sound, light, optics, and basic electronics essential to understanding television, motion pictures, and other methods of information storage and retrieval. Pre-requisite: Foundation Level Writing Course.
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3.00 Credits
Surveys public relations (PR) as a management function, using the media approach for free positive publicity. Emphasizes PR writing skills and news management by developing media and community relations. Provides a comparative study of the structure, functions, and strategies of major local PR organizations. Instructs on how to write news releases, public service spots, media coverage requests, fund-raising letters, print and electronic ad copy, PR campaigns, and crisis management programs. Pre-requisite: MMED 107.
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