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CMM 449: Media and Society
3.00 Credits
University of Hartford
Examines role and responsibility of media in relation to American institutions, including societal, political, and economic institutions. Specific focus on mass media impact on culture, human behavior including violent and antisocial behavior, prosocial and voting behavior, and attempts at regulation and control. Prerequisite: CMM 240.
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CMM 449 - Media and Society
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CMM 450: International Communication
3.00 Credits
University of Hartford
This course is an analysis of international communication. It deals with the transnational communications industry as a major component of today's international economy through comparison of the structures of international communications systems. It explores the issues of cultural domination and cultural alienation. Special emphasis is given to the debate on the new international economic and information order.
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CMM 450 - International Communication
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CMM 452,453: Special Problems in Media
3.00 Credits
University of Hartford
An experimental course for the development of new ideas in media. Prerequisite: Permission of department.
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CMM 452,453 - Special Problems in Media
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CMM 457,458: Special Problems in Journalism
3.00 Credits
University of Hartford
An experimental course for exploring new ideas in journalism; also an opportunity to offer on a one-time basis specialized courses in the area of the faculty's and students' interests.Prerequisite: Permission of instructor.
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CMM 457,458 - Special Problems in Journalism
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CMM 460: Advertising Communication Tactics
3.00 Credits
University of Hartford
In-depth analysis and practice in communication tactics employed in creating advertising programs for clients. Principal focus on working on a competitive group project preparing an agency-style presentation for a real or hypothetical client. Prerequisites: CMM 360 plus two CMM electives, or permission of instructor.
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CMM 460 - Advertising Communication Tactics
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CMM 462: Advertising Competition
3.00 Credits
University of Hartford
This course gives advanced students the opportunity to work on a national student advertising competition conducted by the American Advertising Federation. The corporate client changes annually. Students are provided with a case study of an advertising/communication problem faced by the client. The student team submits to a group of advertising professionals a written advertising and communication plan and makes a formal presentation. The team judged district winner progresses to the national finals. Prerequisite: Permission of instructor.
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CMM 462 - Advertising Competition
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CMM 470: Senior Honors Thesis
3.00 Credits
University of Hartford
This course is designed to enable a student to complete an honors thesis under the supervision of a departmental advisor. The honors thesis is completed in partial fulfillment for the designation of departmental honors. Prerequisites: Acceptance into the departmental honors program, senior standing, and completion of CMM 311 (210) and CMM 411 (211).
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CMM 470 - Senior Honors Thesis
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CMM 471: Public Relations Campaigns
3.00 Credits
University of Hartford
The course focuses on practical, technical, and analytical skills required to effectively plan and implement a campaign. Students study the public relations process in order to develop campaign plans that capitalize on opportunities and address problems within and for the organization. Students analyze secondary research and conduct qualitative/quantitative primary research in order to develop, implement, and evaluate a campaign for a University or community client. Prerequisites: CMM 271 and CMM 371.
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CMM 471 - Public Relations Campaigns
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CMM 481: Advanced Multimedia
3.00 Credits
University of Hartford
This course involves an in-depth examination of multimedia concepts in the professional and educational world. Multimedia projects in mass communication are developed from among advertising, journalism, public relations, radio, and television areas. Theoretical issues surrounding the impact of computer-mediated communication on modern society, including privacy, surveillance, and encryption, are analyzed. Prerequisite: CMM 281. Laboratory fee.
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CMM 481 - Advanced Multimedia
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CMM 486: Integrated Communication in Practice
3.00 Credits
University of Hartford
Students work in task-oriented teams, developing and implementing integrated communication approaches to communication problems and cases. Students will research the cases, develop analyses of the situations, propose and defend plans for addressing the situation, actuate their proposals, and assess the outcomes as well as the communication strategies used by participants in the class. Topics/ case studies change each time the course is offered. Prerequisite: Permission of instructor.
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CMM 486 - Integrated Communication in Practice
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