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Course Criteria
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3.00 Credits
Survey of the development, uses, economics, and content of communication media. Traditional mass media (broadcast, film, cable television, print), as well as the more interactive and micro media (Internet and digital media), are explored.
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3.00 Credits
The historical, social, and programming facets of radio with a consideration of the roles of government, networks, stations, agencies, and general public response in the development of broadcasting. Laboratory fee.
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3.00 Credits
3] Introduction to television studio production, including basic principles, equipment, and techniques for creating programs in studio environments. Emphasis on performing as a production team member. Laboratory fee.
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3.00 Credits
Issues, ethics, and problems in broadcast journalism. Criticism and evaluation of broadcast news content. Study of business and legal constraints on broadcast news. Prerequisite: CMM 240.
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3.00 Credits
Introduction to the principles and techniques of news selection and journalistic writing, with an emphasis on the form and style of basic news stories. Prerequisite: RPW 110 or permission of instructor. (Writing-intensive course) Laboratory fee.
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3.00 Credits
Survey of the theoretical and empirical literature dealing with selected areas of nonverbal communication, e.g., space and territory relationships, physical characteristics, and vocal cues. Takes a developmental perspective, examining the communicative aspects of nonverbal behavior from infancy to adulthood. Prerequisites: CMM 110 and CMM 225W.
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3.00 Credits
Introduction to the techniques and principles of writing for three major areas of the media: print and broadcast news, advertising, and public relations. Prerequisite: RPW 110 or permission of instructor. (Writing-intensive course) Laboratory fee.
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3.00 Credits
Study of the theories and practices of advertising with special emphasis on message creation and selection of appropriate media. Historical, economic, social, and psychological aspects of advertising. Practice in applying principles in final term project. Prerequisite: CMM 110 or CMM 240, or permission of instructor.
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3.00 Credits
This course introduces the major components of public relations, including strategies for problem resolution, media to execute strategies, and evaluation to assess program effectiveness.
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3.00 Credits
Introduces the students to the basic principles of computer-mediated communication, multimedia theory, and production for the creation of effective communication projects. Students produce communication projects for presentation and the World Wide Web. Prerequisite: CS 110. Laboratory fee.
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