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MKT 340: Consumer Behavior
3.00 Credits
University of Hartford
Examines the decision processes used by individuals and households in obtaining and using goods and services. The influences of individual demographic and psychographic differences as well as cultural, ethnic, social, and environmental factors are explored to build an understanding of consumer behavior in a global economy. Current theories and models are studied and applied to actual marketing situations. Prerequisite: MKT 310.
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MKT 340 - Consumer Behavior
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MKT 360: Business Marketing
3.00 Credits
University of Hartford
An applied examination of the basic principles that govern the distribution of business product/services and the management of business marketing organizations. Attention is focused on business marketing problems, with special emphasis placed on strategic and tactical planning processes, product development programs, pricing policy, distribution, promotion and other important aspects of the business marketing field. Prerequisite: MKT 310.
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MKT 360 - Business Marketing
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MKT 420: Marketing Research
3.00 Credits
University of Hartford
Explores the identification, collection and analysis of information relevant to decision making by the marketing executive. Students become acquainted with the marketing research process and methods of data collection and analysis. They gain experience through the design and implementation of a marketing research study and the preparation of a professional project. Prerequisites: MKT 310 and QNT 230. Laboratory fee.
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MKT 420 - Marketing Research
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MKT 454: Marketing Strategy
3.00 Credits
University of Hartford
Combines management approaches to marketing strategy, intensive analysis of actual ongoing company problems necessitates development of programs incorporating product, price, promotion, and pipeline decisions in consonance with market targets, company resources, and profit goals. Prerequisites: Senior standing and major in marketing.
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MKT 454 - Marketing Strategy
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MKT 480: Internship in Marketing
3.00 Credits
University of Hartford
This course fulfills the required internship for students majoring in marketing. Under the supervision of a faculty advisor, students will gain field experience with a for-profit or notfor- profit organization. Prerequisites: BAR 210, MKT 310, junior status, departmental approval, and cumulative GPA of 2.0.
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MKT 480 - Internship in Marketing
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MKT 481: Independent Marketing Study
3.00 Credits
University of Hartford
Provides an opportunity for individual research and/or study under the guidance of a faculty advisor. Prerequisites: Senior standing and approval of a faculty advisor.
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MKT 481 - Independent Marketing Study
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MKT 482: Small-Business Practicum
3.00 Credits
University of Hartford
Interested students gain experience working with micro businesses in Hartford's Upper Albany neighborhood. Participants are assigned to specific businesses and will assist them in specific areas as defined by each business's needs assessments. Students also have the opportunity to share specific, relevant interests and expertise with the businesses. Much of the work will take place on site at each business or in the Upper Albany Main Street office. Students are expected to spend at least 10 hours per week during business hours (9 a.m.- 5 p.m.) with their businesses. May not take both BAR 270 and this course. Prerequisites: Junior standing, a grade point average of 2.5, and permission of instructor.
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MKT 482 - Small-Business Practicum
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MKT 490: Special Topics in Marketing
3.00 Credits
University of Hartford
A critical and intensive study of selected topics in the field of marketing. Prerequisite: Senior standing or permission of instructor.
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MKT 490 - Special Topics in Marketing
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ML 240: Survey of European Literature I
3.00 Credits
University of Hartford
Reading and discussion of selected authors of Continental Europe to the Renaissance.
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ML 240 - Survey of European Literature I
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ML 241: Survey of European Literature II
3.00 Credits
University of Hartford
Reading and discussion of selected authors of Continental Europe from the Renaissance to modern times.
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ML 241 - Survey of European Literature II
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