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  • MIS 450: Strategic Management Information Systems

    3.00 Credits
    University of Hartford

    The current networked economy provides challenges and opportunities in managing information technology. This course focuses on how to manage information technology effectively as a corporate resource in order to obtain the most value. Topics include strategic IS planning, managing the IT function, the strategic use of data, knowledge management, change management, and outsourcing. The course provides a framework for critically evaluating the contribution and value of information systems to the functioning of the firm as a competitive entity. Prerequisites: MIS 211 and MGT 310.
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  • MIS 460: E-business Technology Management

    3.00 Credits
    University of Hartford

    The course provides an overview of electronic-commerce applications in the retail, manufacturing, government, and health sectors. Topics include Internet technology for business advantage; managing e-commerce payment system; reinventing the future of business through e-commerce; business opportunities in e-commerce; e-commerce website development and management; social, political, and ethical issues associated with electronic commerce; and business plans for technology ventures. The purpose of this course is to educate a new generation of managers to understand and utilize the possibility and power of e-business. This survey course emphasizes how to manage an e-business site more effectively. Prerequisite: MIS 211.
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  • MIS 480: Internship in MIS

    3.00 Credits
    University of Hartford

    This course fulfills the required internship for students majoring in management information systems. Under the supervision of a faculty advisor, students will gain field experience with a for-profit or not-for-profit organization. Prerequisites: BAR 210, CS 114, MIS 350 (may be concurrent), junior status, departmental approval, and cumulative GPA of 2.0.
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  • MIS 481: Independent Study in MIS

    1.00 - 3.00 Credits
    University of Hartford

    Provides an opportunity for individual research and/or study under the guidance of a faculty sponsor. The project as negotiated with the faculty sponsor may include any or all of the following: a review of literature, case study development, qualitative and quantitative research, or a final report. Prerequisite: Approval of faculty sponsor and department chair.
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  • MIS 490: Special Topics in Information Systems

    3.00 Credits
    University of Hartford

    This course provides students an opportunity to explore emerging computer technologies, industry-specific information systems, and current issues in business information systems. Topics under this course heading vary from year to year according to student interest, faculty availability, and developments in computer technology. Prerequisites: MIS 350 and senior standing. Laboratory fee.
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  • MKT 310: Introduction to Marketing

    3.00 Credits
    University of Hartford

    This course examines the dynamics of marketing and its important role in today's society. In addition to discussing marketing functions, marketing organizations, marketing research and other key dimensions of marketing, the course will address cultural, social, ethical, legal and international aspects of the field. Case studies and examples of business and nonbusiness organizations will be discussed. Prerequisites: EC 110 and 211 for Barney students, or EC 101 for non- Barney students.
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  • MKT 325: Marketing Communications

    3.00 Credits
    University of Hartford

    This course presents an integrative approach to the creation, implementation, and measurement of all of the ways in which an organization communicates with its external public. While focusing on the communications tools of advertising, publicity, sales promotion, and personal selling, this course takes a marketing management perspective and explains how communications is used to help satisfy customers and achieve the goals of the organization with special consideration given to entrepreneurial and small businesses. This is a survey course that stresses an understanding of the terms, concepts, and processes involved in the creating of the integrated marketing communications. Prerequisite: MKT 310.
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  • MKT 330: Retail Management

    3.00 Credits
    University of Hartford

    This course explores and evaluates the dynamic role of retailing in the marketing of consumer goods and services. Significant changes in the American retailing environment, in the character of retail competition and in the organizational structure of retail firms are examined. The methods and principles of marketing as applied to retailing, including site selection, sales stimulation, pricing policies, merchandising, purchasing, and the like, are introduced. Prerequisite: MKT 310.
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  • MKT 332: Merchandising

    3.00 Credits
    University of Hartford

    Offers specific instruction in and discussion of the development of merchandising techniques. The course includes preparation of merchandise budgets; use and interpretation of merchandise information systems; determination of markup and gross margin; control of markdowns; merchandise arithmetic, purchase order preparation; maintenance of good vendor relationships; importance of communicating with and cooperating with the nonmerchandising areas of the retail organization; analysis of operating statements. Prerequisite: MKT 310.
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  • MKT 335: Personal Selling and Sales Management

    3.00 Credits
    University of Hartford

    Examines persuasive techniques utilized in promotional presentations conducted on a person-to-person basis, and studies the methods used to develop, operate and control sales organizations. Prerequisite: MKT 310.
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