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  • BUS 428: Marketing Research

    3.00 Credits
    Eastern Connecticut State University

    Marketing Research Prerequisite: BUS 225 An introduction to the quantitative and qualitative techniques used in marketing research. Emphasis on marketing planning and decision-making. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture School of Educ & Prof Studies College Business Administration Department Course Attributes: Business Marketing
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  • BUS 429: Strategic Marketing

    3.00 Credits
    Eastern Connecticut State University

    Strategic Marketing Prerequisite: BUS 351 A high level course which provides students with practice in the design, implementation, and control of marketing strategies. It is an operationally oriented course emphasizing the application of marketing concepts, principles and methods. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture School of Educ & Prof Studies College Business Administration Department
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  • BUS 431: Management Policy/Strategy

    3.00 Credits
    Eastern Connecticut State University

    Management Policy And Strategy Prerequisite: BUS 351 & Complet'n of Competency Exam Capstone coure in management open only to seniors. Focuses on the entrepreneurial and administrative tasks of a general manager who must formulate and implement strategy. Includes stragegies for new enterprises. Satisfies requirments in Finance, Management and Marketing specializations. Finance, Management and Marketing specializations. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture School of Educ & Prof Studies College Business Administration Department
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  • BUS 433: Methods Human Resource Mgmt

    3.00 Credits
    Eastern Connecticut State University

    Methods Of Human Resource Management Development Prerequisite: BUS 331 and BUS 333 Selected methods of managing human resource problems in business analyzed. Job enrichment, quality of work life, assessment centers, career counseling and performance review are among the methods considered in class. Emphasis will be on the practical application of these programs. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture School of Educ & Prof Studies College Business Administration Department Course Attributes: Business Human Resources, Business Management
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  • BUS 434: Organiztnl Improvmt/Mgmt Dev

    3.00 Credits
    Eastern Connecticut State University

    Organizational Improvement And Management Development Prerequisite: BUS 331, BUS 332, or BUS 333 An examination of the notion that organizations can be strengthened and productivity increased through more effective management. Extensive participation, a wide range of reading and written work are expected. Seminar format. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Seminar School of Educ & Prof Studies College Business Administration Department Course Attributes: Business Management
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  • BUS 437: International Financial Mgmt

    3.00 Credits
    Eastern Connecticut State University

    International Financial Management Prerequisite: BUS 245 or Equivalent This course emphasizes that the multinational firm has become increasingly important as a facilitator of international trade as well as a producer in host countries where its affiliates are located. This course underscores the fact that within the past decade, the global integration of money and capital markets has created expanded opportunities for both investors and organizations that need to raise capital. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture School of Educ & Prof Studies College Business Administration Department Course Attributes: Business Finance, Business International, International Perspective
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  • BUS 438: Bank Management

    3.00 Credits
    Eastern Connecticut State University

    Bank Management Prerequisite: BUS 245 Bank Management covers the shift in the landscape of the banking industry and applications of theory in a decision-making framework. It provides the foundation necessary to understand the unique risks faced by depository financial institutions and demonstrates how commercial bank management effectively deals with these risks. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture School of Educ & Prof Studies College Business Administration Department
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  • BUS 442: Info Tech Project Management

    3.00 Credits
    Eastern Connecticut State University

    Information Technology Project Management Prerequisite: BIS 361; BIS 370 Recommended This course focuses on the management of information technology projects. The body of knowledge of project management including terms, tools, and techniques will be covered as well as how it specifically applies to information technology projects. The course will also use case studies of successful and unsuccessful information technolgoy projects to illustrate key factors that contribute to project success or failure. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture School of Educ & Prof Studies College Business Administration Department
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  • BUS 445: Case Studies Financial Mgmt

    3.00 Credits
    Eastern Connecticut State University

    Case Studies in Financial Mgmt Using Electronic Spreadsheets Prerequisite: None This course will build on concepts learned in BUS 345 through the use of case studies. In addition, students will learn how to use electronic spreadsheets to perform many of the calculations inherent in these case studies thereby allowing the student to focus on the interpretation and understanding of the results. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Online School of Educ & Prof Studies College Business Administration Department Course Attributes: Business Finance
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  • BUS 446: Financial Derivatives

    3.00 Credits
    Eastern Connecticut State University

    Financial Derivatives Prerequisite: BUS 346 or Consent of Instructor This course introduces concepts associated with options, futures, interest rate and currency swaps. In addition, financial engineering will be discussed so that students will gain an understanding of the process of creating new financial securities. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture School of Educ & Prof Studies College Business Administration Department Course Attributes: Business Finance
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