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Course Criteria
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3.00 Credits
Development of the student's physical and mental processes in creating objectives, developing and discovering choices, making decisions, and collaboration. The student's fears and inhibitions are explored through personalization exercises. Generally offered yearly. 3 credits
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3.00 Credits
Internet marketing and promotional communications are increasing at dramatic rates. Both large and small businesses and individual entrepreneurs cannot hope to survive in the 21st Century without strong Internet marketing and advertising plans. This course will introduce the student to the basics of product/service promotion as practiced using the medium of the World Wide Web. Specifically, topics to be explored include: What is "e-business" , Internet User Characteristics and Behavior, On-line Market Research,Product and Pricing on the Net, The Net as Distribution Channel, The Internet Marketing Plan, and Advertisement Design for the Net. Students will be expected to have Internet access and will create a variety of creative, promotional materials as regular assignments. Prior Internet design experience is desirable but not required. In addition, students will explore the ethical issues and some legal questions associated with Internet marketing and advertising. Generally offered yearly. 3 credits
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3.00 Credits
Alfred Hitchcock remains as one of cinema's most prolific and well-respected directors. Using the auteur approach to cinematic analysis, students will examine Hitchcock's works from a variety of viewpoints including: theme, character, symbolism, and directorial style. Students will view films during class meetings, participate in analytical discussions, and write several short reviews as course requirements. Students are not expected to have any prior film analysis background. The emphasis is upon awareness, perception and expression. Generally offered yearly. 3 credits
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3.00 Credits
Steven Spielberg is one of modern America's most popular filmmakers. Applying the auteur approach to cinematic analysis, students will examine Spielberg's works from a variety of viewpoints including: theme, character, symbolism, and directorial style. Students will view films during class meetings, participate in analytical discussions, and write several short reviews as course requirements. Students are not expected to have any prior film analysis background. The emphasis is upon awareness, perception, and expression. Generally offered yearly. 3 credits
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3.00 Credits
America's social history has been plagued with the presence of criminally oriented gangs. Thus, it is not surprising that so much of American cinema has explored this phenomenon. The Gangster Films course employs the genre approach to film analysis, as students view and critique a broad spectrum of films. Students will view films during class meetings, participate in analytical discussions, and write several short reviews as course requirements. Students are not expected to have any prior film analysis background. The emphasis is upon awareness, perception, and expression. Generally offered yearly. 3 credits
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3.00 Credits
This course introduces the student to the practical, creative, and technical considerations involved in publishing a magazine. Specifically, students will explore magazine organizational structure, budget planning, layout and design, illustrative matter, printing and distribution, editorial planning and copyediting, and magazine promotion. In addition to examining the print magazine, the student will explore the new emerging "on-line"magazine. Attention will be given to both consumer and to business forms of magazines. Generally offered yearly. 3 credits
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3.00 Credits
This film study course will explore those films that constitute the "dark side of the screen." Employing the genre approach to film analysis and criticism, students will view a variety of films during class meetings (e.g. The Maltese Falcon, The Big Sleep, High Sierra, Chinatown, Prizzi's Honor ) and write several short reviews. These brooding, doom-laden films that emerged from Hollywood after World War II present a more cruel, disoriented, and heartless vision of America than had ever appeared before. Noir films are filled with dread, paranoia, steamy sex, double-crossing women, and menacing city settings. These settings, coupled with unusual camera angles and lighting effects, create story lines that are fascinating and reveal human nature. If you are one who likes cinema, you are certain to enjoy this distinctive genre. Students are not expected to have any prior film analysis background. The emphasis is upon awareness, perception, and expression. Generally offered yearly. 3 credits
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3.00 Credits
Photojournalism introduces the student to the informational, persuasive, and entertainment roles that still images play in modern newspapers and magazines. This course will examine narrative, documentary, and aesthetic images. Students will address the following questions: What is photojournalism and how has it evolved What direction(s) is photojournalism headed What are the proper roles for the photojournalist How do images bias the content of editorial copy How and why do photojournalism and an individual's right to privacy find themselves in conflict What is the role of the Photo Editor How can images emote, captivate, motivate, amuse, inspire, or tell a story in the context of print publications What ethical questions does photo manipulation present for the practicing photojournalist In addition to exploring these and other questions, students will critically review the work of past and present photojournalists, and they will create original images as regular assignments. Students need a 35mm camera with flash and will shoot the aforementioned assignments using transparency film. (Students may process this film or use commercial lab services to process this film. College darkroom will not be available.) Students should be familiar with the rudimentary operation of their photographic equipment; however, course lectures will focus at times on application and technique. This course hopes to enhance the student's visual literacy and proficiency, enlighten the student on news and photojournalism issues, and introduce the would-be practitioner to the basics of producing successful images. Generally offered yearly. 3 credits
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3.00 Credits
Increasingly, the connection between mass media and legal institutions is becoming complex and intertwined. This course will examine the laws that govern mass media in light of the First Amendment and the "Right to Privacy." Freedom of the press and freedomof expression will be explored. Federal agencies such as the FCC and FTC and their regulatory functions will be presented and discussed. Some attention will be given to cameras in the courtroom and the mass media's role in covering high profile trials. The political uses of mass media, presidential debates and the increasingly important roles that mass media play in elections will be covered as related topics. In addition to general readings, students will be presented with specific cases for examination. Generally offered yearly. 3 credits
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3.00 Credits
This course focuses on concepts and techniques associated with Electronic Field Production (EFP). Topics include Electronic News Gathering (ENG), sports coverage, commercials, music videos, and on-location dramatic productions. In ENG work the primary goal is to get the story, however conditions are not always ideal. Special attention will be given to contingency planning and preparation for unforeseen circumstances. Through a combination of planned location shoots and group projects, students will be exposed to principles and practices associated with all aspects of field production. Typically offered every other year. 3 credits
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