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MGMT 498: Internship
3.00 Credits
Colorado State University-Pueblo
Supervised field work in selected business, social and governmental organizations; supplemented by written reports. (S/U grading) Prerequisite: junior or senior standing in School of Business and permission of internship coordinator. (*) Repeatable (6)
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MKTG 340: Principles of Marketing
3.00 Credits
Colorado State University-Pueblo
Analytical survey of problems encountered in distributing goods and services from a marketing-management approach with emphasis on the role of the consumer and the social responsibility of the marketer. Prerequisite: junior standing. (F,S)
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MKTG 342: Promotional Strategy
3.00 Credits
Colorado State University-Pueblo
Principles, concepts and problems involved in development and management of advertising, personal selling, public relations and sales promotion programs, activities in the global economy. Prerequisite: MKTG 340. (*)
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MKTG 343: Personal Selling
3.00 Credits
Colorado State University-Pueblo
persuasive personal communications in selling consumer and industrial products and services. Prerequisite: MKTG 340. (*)
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MKTG 345: Retail Management
3.00 Credits
Colorado State University-Pueblo
Issues in buying, maintaining inventory, displaying, designing store layouts, promoting, providing services and general merchandising of products for improving retail profitability. Prerequisite: MKTG 340. (*)
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MKTG 348: Consumer Behavior
3.00 Credits
Colorado State University-Pueblo
Survey of contributions of behavioral sciences to understanding and prediction of consumer behavior in the decisionmaking process. Prerequisite: MKTG 340. (*)
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MKTG 348 - Consumer Behavior
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MKTG 349: Marketing Service Businesses
3.00 Credits
Colorado State University-Pueblo
Marketing of service organizations, with emphasis on the health delivery, tourism, resort, and hospitality industries. Prerequisite: MKTG 340 or permission of instructor for non-business majors. (*)
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MKTG 440: Marketing Research
3.00 Credits
Colorado State University-Pueblo
Fundamental techniques. Practical experience in research methodology: planning an investigation, questionnaires, sampling, interpretation of results, report preparation. Prerequisite: MKTG 340 and BUSAD 265. (*)
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MKTG 441: Marketing Strategies
3.00 Credits
Colorado State University-Pueblo
Detailed consideration of process of formulating and implementing strategies in marketing. Major emphasis on markets, channels of distribution, and product analysis. Prerequisite: MKTG 340, 440, second semester seniors. (*)
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MKTG 475: International Marketing
3.00 Credits
Colorado State University-Pueblo
Effects of culture, political and legal structures on marketing. Planning for international products, services, promotion, pricing, distribution and impact of trade groups. Prerequisite: MKTG 340. (*)
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