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MCCNM 350: Advanced Media Lab
8.00 Credits
Colorado State University-Pueblo
An advanced laboratory course for students involved in University publications and campus broadcast operations. May be repeated for up to 8 credits. Prerequisite: junior or senior standing; permission of instructor. (F,S,SS) Repeatable (8)
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MCCNM 370: Non-Profit Organizations and Communication
3.00 Credits
Colorado State University-Pueblo
A seminar course using cooperative teaching that integrates theory and practice to examine the basic elements of nonprofit organizations from economic, political, and social perspectives. Prerequisite: sophomore standing. (SS)
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MCCNM 402: Photojournalism
4.00 Credits
Colorado State University-Pueblo
Practical course in pictorial reporting; emphasis on spot news feature, picture stories and photographic essays. Prerequisite: MCCNM 260 or permission of instructor. (*)
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MCCNM 411: Media Law and Ethics
3.00 Credits
Colorado State University-Pueblo
Ethical and legal factors of mass communications related to the structure and substance of laws at federal, state and local levels, including freedoms, restraints and contemporary issues. Prerequisite: junior or senior standing. (F,S)
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MCCNM 415: Theories of Mass Communications
3.00 Credits
Colorado State University-Pueblo
Application of information theories to mass communication problems. Nature of the communication process in groups and between mass media and audiences. Contribution of theoretical concepts to solving specific problems. Prerequisite: senior standing or permission of instructor. (*)
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MCCNM 422: Writing for Public Relations
3.00 Credits
Colorado State University-Pueblo
A specialized course in persuasive writing techniques in different formats. Emphasis is on print and electronic news releases, public service announcements, brochures, news-letters, speeches, and proclamations. Prerequisite: MCCNM 201 and 210. (S)
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MCCNM 425: Audience Research Methodology
3.00 Credits
Colorado State University-Pueblo
Generalized research methodology course. Effective and appropriate research tools to define and describe various publics contained within the mass audience. Emphasis on sampling practices, encoding and interpretation of results. Pragmatic task activities via Nielson, Arbitron, SRDS, content analysis and related data sources. (F,S)
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MCCNM 430: Integrated Communications Campaigns
3.00 Credits
Colorado State University-Pueblo
The course examines the organization, structure, components and preparation of an integrated communication campaign focusing on advertising, public relations, sales promotion and direct response. Prerequisite: MCCNM 210. (F)
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MCCNM 432: Video Documentary
3.00 Credits
Colorado State University-Pueblo
Advanced production course about non-fiction formats. The course combines theory, history, and production aesthetics specific to television documentary with opportunity to produce a TV documentary. Prerequisite: MCCNM 245. (*)
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MCCNM 440: Magazine Writing
3.00 Credits
Colorado State University-Pueblo
Instruction and practice in writing nonfiction magazine articles, with emphasis on story research and market selection. Prerequisite: MCCNM 201 and 304. (*)
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