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MCCNM 311: Copy Editing
3.00 Credits
Colorado State University-Pueblo
News evaluation, copy reading, rewriting, headline writing, page makeup and similar duties of the newspaper copy editor. Prerequisite: MCCNM 201 and 304. (F)
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MCCNM 312: Publication Graphics and Design
3.00 Credits
Colorado State University-Pueblo
Basic design principles, photography and art cropping, page makeup and layout, all related to graphic design in publishing. Prerequisite: MCCNM 211. (S)
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MCCNM 312 - Publication Graphics and Design
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MCCNM 317: Advertising Strategy
3.00 Credits
Colorado State University-Pueblo
Seminar emphasizing tactics and strategies of advertising planning, utilizing media techniques, marketing posture and creative media buying. Prerequisite: MCCNM 210. (S)
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MCCNM 318: Regulation of Electronic Media
3.00 Credits
Colorado State University-Pueblo
The historical and legal structures of radio, television, cable, and new technologies of mass communications are explored with emphasis upon inventors, innovation, and social development. Prerequisite: MCCNM 101 and 220. (F,S)
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MCCNM 319: Direct Advertising
3.00 Credits
Colorado State University-Pueblo
An advanced course stressing the philosophy, objectives, content and development of direct response advertising, particularly direct mail and computer-generated messages. Prerequisite: MCCNM 210. (*)
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MCCNM 320: Media Programming
3.00 Credits
Colorado State University-Pueblo
Program types used on broadcast stations; analysis of network structure and local station programs; ethical requirements in programming. Prerequisite: MCCNM 101, 220, and 245. (F,S)
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MCCNM 321: Public Relations Case Problems
3.00 Credits
Colorado State University-Pueblo
Emphasis on analyzing public relations scenarios involving non-profit, private sector and government organizations and their impact on such publics as employees, consumers, voters, and volunteers. Prerequisite: MCCNM 210. (F)
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MCCNM 330: Gender and Film
3.00 Credits
Colorado State University-Pueblo
A discussion course which examines gender roles in theatrical and documentary film while considering the perspective of producers, actors and spectators and salient film theories. Prerequisite: upper division standing in MCCNM or Women's Studies. (*)
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MCCNM 336: Interactive Media
3.00 Credits
Colorado State University-Pueblo
An overview of interactive media systems and the computer applications used to create interactive media content. Prerequisite: MCCNM 101 and 232. (F)
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MCCNM 336 - Interactive Media
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MCCNM 338: Global Communications
3.00 Credits
Colorado State University-Pueblo
The student will explore the technological concepts underlying modern global communications systems and the role that those technologies and systems play in our global community. Prerequisite: New Media Tract or permission of instructor. (*)
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