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Course Criteria
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5.00 Credits
3 (3 + 0) Prerequisite: MKT 3000 and At least junior standing In this course, students will investigate the activities involved in marketing goods and services to businesses, institutions, resellers, and government, with primary emphasis on business-to-business marketing.
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5.00 Credits
3 (3 + 0) Prerequisite: MKT 2040, MKT 3000 and At least junior standing The primary objective of this course is to introduce students to the complexities involved in the international marketing process. This course will sensitize students to the economic, political, and cultural differences among nations as they affect marketing; introduce students to the framework of organizations, laws, and business practices as they affect marketing; and develop a student's ability to identify and evaluate marketing opportunities in the international marketplace.
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5.00 Credits
3 (3 + 0) Prerequisite: MKT 3000 This course examines consumer behavior as an expression of race, ethnicity and gender. It is designed to cultivate an awareness and appreciation of consumer diversity in the United States. Students will develop an understanding of marketing management strategies and practices within a multicultural society. Market opportunities created by consumer diversity in the U.S. is a central theme. Drawing from the social science and marketing literature, the course broadens the student's knowledge of the significance of consumer behavior from within a given culture. (Multicultural)
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5.00 Credits
3 (3 + 0) Prerequisite: MKT 3000, CIS 2010 or equivalent, and At least junior standing This course is designed to introduce students to the cutting-edge technologies that are necessary to perform effectively as marketing professionals. The primary focus of this course is marketing uses of the worldwide network of computers known as the Internet including Web site design and maintenance, marketing research, e-mail, and advertising. The course will also provide limited coverage of other electronic technologies including fax-on-demand, CDROM, and database marketing.
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5.00 Credits
(3+0) Prerequisite: MKT 3000 This course examines the difference between reputation and brand management, demonstrates how marketing activities impact both the reputation of an organization and the power of its brand, and examines the strategic importance of effectively managing both.
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5.00 Credits
3 (3 + 0) Prerequisite: 12 completed credit hours of marketing courses plus Senior standing This is the culminating final course required of all marketing minor students (and a marketing elective for marketing majors). In this final course, the student will develop and apply marketing strategies and policies in solution to problems related to the consumer and the business environment.
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5.00 Credits
3 (3 + 0) Prerequisite: MKT 3010, MKT 3310, and Senior standing This culminating course for all marketing majors emphasizes the case approach to the study of marketing problems. Problem areas to be studied include market and profitability analysis, marketing planning, strategy, and control.
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5.00 Credits
3 (3 + 0) Prerequisite: One and one-half years of high school algebra or the equivalent and an appropriate score on the mathematics preassessment placement test This course is an introduction to the methods of mathematics for nontechnical students. It includes problem-solving strategies, statistical reasoning, and the nature of mathematics in the curriculum. (General Studies-Level I, Mathematics) (GT-MA1)
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5.00 Credits
4 (4 + 0) Prerequisite: An intermediate algebra course or one and one-half years of secondary school algebra or equivalent and appropriate score on the mathematics preassessment placement test The topics covered include equations and inequalities, functions and graphs, exponents and logarithms, conic sections, linear systems, elementary probability, and the binomial theorem. Basic algebraic skills are essential as a prerequisite to this course. All sections will integrate the use of a graphing calculator into the course. A specific calculator will be required. (General Studies-Level I, Mathematics) (GT-MA1)
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1.00 Credits
4 (4 + 0) Prerequisite: Intermediate Algebra course, or 1 1/2 years of high school algebra or equivalent, and required mathematics preassessment placement test score This course places a greater emphasis on applications and data analysis than MTH 1110, College Algebra. The topics covered include: deriving functions to model situations; linear, exponential and logarithmic, power, quadratic functions and their properties and graphs; exponents and logarithms; data analysis and regression; rates of change; linear systems and equations. Basic algebraic skills are essential as a prerequisite to this course. All sections will integrate the use of a graphing calculator into the course. A specific calculator will be required. Only one of MTH 1110 and MTH 1112 will count toward graduation. (General Studies - Level I, Mathematics)
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