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Course Criteria
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4.00 Credits
Prerequisites: Marketing 376 with a minimum grade of C (2.0). Applying global marketing concepts to conduct detailed market analysis through collecting demographic, cultural, political, legal, economic, financial data; developing international marketing plan focused on one world region for company with international entry, global marketing strategy issues. Region of focus varies.
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4.00 Credits
Prerequisites: Marketing 370 with a minimum grade of C (2.0). Proof of completion of prerequisite required: Copy of transcript. Marketing and communication in digital networked environments. Intersection of business issues, marketing programs, and interactive technology. Web site design and evaluation, e-commerce, online customer experience, search engine optimization, personalization, online advertising and mobile marketing.
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4.00 Credits
Prerequisites: Marketing 370 with a minimum grade of C, senior standing, and consent of instructor. Marketing planning and program development for small entrepreneurial business. Consulting with small business clients on marketing strategy and implementation including marketing research, market segmentation, target marketing, advertising and promotion, pricing, marketing planning and program evaluation.
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4.00 Credits
Prerequisites: Marketing 371 and 470 with a minimum grade of C (2.0) or an average of 2.0 in both courses. Completion of lower division courses required in the major or minor. Proof of completion of prerequisites required: Copy of transcript. Strategic planning, integration, management, and control of the marketing functions and mix; applying decision techniques for marketing problem solution.
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1.00 - 4.00 Credits
Prerequisites: Consent of department chair. Selected areas of concern in marketing. See Class Schedule for specific content. May be repeated with new content with consent of department chair. Limit of nine units of any combination of 296, 496, 596 courses applicable to a bachelor's degree. Maximum credit six units.
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1.00 - 3.00 Credits
Prerequisites: Senior standing and consent of instructor. A comprehensive and original study of a problem connected with marketing under the direction of one or more members of the marketing staff. May be repeated with new content. Maximum credit six units.
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1.00 - 3.00 Credits
Prerequisites: Consent of instructor. Individual study. Maximum credit six units.
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1.00 - 1.50 Credits
Prerequisites: Credit or concurrent registration in Mathematics 210. Children's mathematical thinking and in-depth analyses of children's understanding of operations (addition, subtraction, multiplication, and division) and place value. Students will observe individual children solving mathematics problems. Real, compact disc, and/or web-based experience included.
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3.00 Credits
Prerequisites: Classified graduate standing; consent of instructor for undergraduates. Research in use of technology in learning and teaching mathematics in grades K-8. Major focus devoted to use of applications. Other uses for technology addressed include simulations, communication, and calculational speed.
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1.00 - 3.00 Credits
Prerequisites: Admission to mathematics specialist certificate program. Ongoing assessment and instructional decision-making for increasing children's achievement and understanding of number, operations, and algebra in the primary grades. Maximum credit three units.
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