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Course Criteria
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3.00 Credits
Prerequisites: Approved upper division business major, business minor, or another major approved by the College of Business Administration. Proof of completion of prerequisite required: Change of major form or other evidence of acceptable major code. Marketing majors must complete this course with a minimum grade of C (2.0). Function of marketing in the organization and in society. Topics include market analysis and consumer behavior, product planning, pricing, promotion, distribution, and international marketing.
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4.00 Credits
Prerequisites: Marketing 370 with a minimum grade of C (2.0). Proof of completion of prerequisite required: Copy of transcript. Psychological, social and cultural aspects of consumers and organizational buyers to understand their needs, wants, preferences, and behaviors. Identify market segments, develop targeted marketing strategies and programs.
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4.00 Credits
Prerequisites: Marketing 370 with a minimum grade of C (2.0) Proof of completion of prerequisite required: Copy of transcript. Retail store and direct retail marketing organization, site location, personnel, promotion, purchasing, merchandising, inventory, and control methods.
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4.00 Credits
Prerequisites: Marketing 370 with a minimum grade of C (2.0). Proof of completion of prerequisite required: Copy of transcript. Communication and promotion theory; emphasis on integration of various marketing communications tools including advertising, personal selling, media strategy and tactics, public relations, and publicity strategy, methods, measurement, and ethics.
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4.00 Credits
Prerequisites: Marketing 370 with a minimum grade of C (2.0). Proof of completion of prerequisite required: Copy of transcript. International marketing and trade principles; comparative analysis of economic, political, legal, and sociocultural systems; global market segmentation and market entry strategies, international pricing decisions, distribution systems, advertising, public relations, and promotion strategies; product standardization vs. localization.
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4.00 Credits
Prerequisites: Marketing 370 with a minimum grade of C (2.0). Proof of completion of prerequisite required: Copy of transcript. Selling strategy and practices as an integral part of the total marketing system, including territory management, consultative selling, negotiation, and system selling.
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4.00 Credits
Prerequisites: Completion of lower division courses in the major or minor. A minimum grade of C (2.0) in Information and Decision Systems 301 and Marketing 370. Proof of completion of prerequisites required: Copy of transcript. Marketing research process; research design, instrument development, measurement and scaling, sampling, primary and secondary data analysis, and research reporting for marketing decisions.
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4.00 Credits
Prerequisites: Marketing 373 with minimum grade of C; Marketing 371 and 470 with minimum grade of C or an average of 2.0 in both courses. Proof of completion of prerequisites required: Copy of transcript. Management of marketing communications function with emphasis on integration and coordination of all activities. Planning, implementation, and coordination of marketing communications activities. Development, implementation, and program evaluation of an integrated marketing communications project.
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4.00 Credits
Prerequisites: Marketing 370 with a minimum grade of C (2.0). Proof of completion of prerequisite required: Copy of transcript. Management of recruitment, training, motivation, and compensation of a sales force, and evaluation, control, and organization of sales personnel.
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4.00 Credits
Prerequisites: Marketing 370 with a minimum grade of C (2.0). Proof of completion of prerequisite required: Copy of transcript. Marketing practices and strategy designed for organizational customers; focuses on purchasing practices of organizational customers and development of marketing mixes for private, commercial, institutional, and governmental markets, both domestic and global.
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