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Course Criteria
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3.00 Credits
Prerequisites: Admission to a major or minor in the School of Journalism and Media Studies. Proof of completion of prerequisites required: Copy of transcript. Theoretical and philosophical analysis of advertising in modern society. (Formerly numbered Communication 506.)
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3.00 Credits
One lecture and four hours of activity. Prerequisites: Journalism and Media Studies 300, 310W with grades of C (2.0) or better in each course. Proof of completion of prerequisites required: Copy of transcript. Development of articles of substance and depth in specialized areas. Research, analysis and interpretation of complex issues in the news. Special problems of the sustained, reportorial effort. Field and laboratory practice. (Formerly numbered Journalism 529.)
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3.00 Credits
One lecture and four hours of activity. Prerequisites: Journalism and Media Studies 300, 310W, 420 and three units selected from Journalism and Media Studies 315, 430, 445 with grades of C (2.0) or better in each course. Proof of completion of prerequisites required: Copy of transcript. Capstone course using skills and knowledge acquired in critical thinking, writing, reporting, editing, production, and design courses. Teams prepare multimedia news content. Field and laboratory experience. (Formerly numbered Journalism 550.)
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3.00 Credits
Prerequisites: Journalism and Media Studies 310W and 460 with grades of C (2.0) or better in each course. Admission to advertising majors and minors, Major Code: 06041. Proof of completion of prerequisites required: Copy of transcript. Systematic application of quantitative and qualitative research to planning, design, and management of advertising campaigns. Cases, practices, and problems in application of research to consumer, market analysis, positioning, creative selection, media planning, and campaign evaluation. (Formerly numbered Communication 560.)
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3.00 Credits
Prerequisites: Journalism and Media Studies 461 and 560 with grades of C (2.0) or better in each course. Planning and creation of advertising campaigns including situation analysis and strategy, advertising and marketing objectives, consumer analysis and target audience selection, creative development, media strategy and tactics, sales promotion, and campaign evaluation. (Formerly numbered Communication 565.)
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3.00 Credits
Prerequisites: Admission to a major or minor in the School of Journalism and Media Studies. Comparative cultural, economic, legal, political, and social conditions relevant to international advertising. (Formerly numbered Communication 574.)
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3.00 Credits
Two lectures and two hours of activity. Prerequisites: Journalism and Media Studies 310W and 480 with grades of C (2.0) or better in each course. Admission to public relations majors and minors, Major Code: 05992. Proof of completion of prerequisites required: Copy of transcript. Qualitative and quantitative methods used in evaluation research to plan, track, and evaluate public relations programs. Computerized statistical analysis. (Formerly numbered Communication 581.)
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3.00 Credits
Prerequisites: Journalism and Media Studies 481 and 581 with grades of C (2.0) or better in each course. Cases in public relations management. Theory and practice of issues management, integration of the public relations function in strategic management in a variety of corporate, governmental, nonprofit, social, and cultural organizations. (Formerly numbered Communication 585.)
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3.00 Credits
Prerequisites: Upper division standing or graduate standing. Admission to a major or minor for undergraduates in the School of Journalism and Media Studies. Proof of completion of prerequisites required: Copy of transcript. Ethical challenges faced by journalists, public relations and advertising professionals, and other communication specialists. Classical and modern ethical concepts and issues as they apply to mediated communication, as well as codes of ethics. (Formerly numbered Communication 589.)
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3.00 Credits
Prerequisites: Admission to a major or minor in the School of Journalism and Media Studies. Proof of completion of prerequisite required: Copy of transcript. Comparative study of economic, social, political determinants of broadcasting, and telecommunication systems around the world. (Formerly numbered Communication 591.)
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