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Course Criteria
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3.00 Credits
Prerequisites: Journalism and Media Studies 300, 310W with grades of C (2.0) or better in each course. Proof of completion of prerequisites required: Copy of transcript. Using the Web to publish media content and design to include how to use text, graphics, sound, and video to effectively transmit information. Role and responsibilities of media professionals as they add online publication to already established print and broadcast platforms.
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3.00 Credits
Prerequisites: Upper division standing. Proof of completion of prerequisites required: Copy of transcript. Revenue generation, marketing, distribution, production, personnel, social responsibilities, and current developments in media organizations. Planning, organizing, implementing organizational plans. (Formerly numbered Communication 440.)
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3.00 Credits
One lecture and four hours of activity. Prerequisites: Journalism and Media Studies 300, 310W with grades of C (2.0) or better in each course. Proof of completion of prerequisites required: Copy of transcript. Planning, gathering material, writing and marketing articles for specialized and general publications. Production of expository articles and marketing of at least one article. (Formerly numbered Journalism 441.)
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3.00 Credits
One lecture and four hours of activity. Prerequisites: Journalism and Media Studies 300, 310W with grades of C (2.0) or better in each course. Proof of completion of prerequisites required: Copy of transcript. Electronic news, focusing on reporting and producing newscasts. Shooting, writing, editing, and presenting news. Roles and responsibilities in electronic newsrooms to include role of producer.
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3.00 Credits
Prerequisites: Journalism and Media Studies 408 with grade of C (2.0) or better. Admission to Media Studies specialization. Proof of completion of prerequisites required: Copy of transcript. Cultural phenomena through media products to include films, television programs, print media. Appreciation of various cultures and practices through analysis of media products.
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3.00 Credits
Prerequisites: Upper division standing. Concepts, history, theory, social responsibility, management, and regulation of advertising. Survey of advertising practices, including planning, consumer and market research, creative, and media. (Formerly numbered Communication 460.)
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3.00 Credits
One lecture and four hours of activity. Prerequisites: Journalism and Media Studies 310W and 460 with grades of C (2.0) or better in each course. Admission to Advertising majors and minors, Major Code: 06041. Proof of completion of prerequisites required: Copy of transcript. Advertising creative philosophy, strategy, and tactics; art, copy, and creation of advertisements for broadcast, print, and interactive electronic media. Application of computers to creative development. (Formerly numbered Communication 461.)
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3.00 Credits
One lecture and four hours of activity. Prerequisites: Journalism and Media Studies 300, 310W with grades of C (2.0) or better in each course. Proof of completion of prerequisites required: Copy of transcript. Principles and techniques of writing news for print, online, radiotelevision, and emerging media platforms. Field and laboratory experience. (Formerly numbered Journalism 470.)
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3.00 Credits
Prerequisites: Admission to a major or minor in the School of Journalism and Media Studies. Role of culture in professional fields such as advertising, journalism, media studies, and public relations. Cultural values and practices as applied to various mediated communication products and contexts.
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3.00 Credits
Prerequisites: Upper division standing. Concepts, history, theory, social responsibility, and management of public relations. Survey of problems and practices in corporations, government agencies, associations, and not-for-profit organizations. (Formerly numbered Communication 480.)
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