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HTM 320: Hotel Management
3.00 Credits
San Diego State University
Two lectures and two hours of activity. Prerequisite: Hospitality and Tourism Management 301. Hotel management and operations to include room reservations, housekeeping, front desk management, concierge, sanitation, safety, security, and bellstand. Revenue management, forecasting, measuring performance, transient versus group displacement, service quality, pricing and inventory management, ethics. (Formerly numbered Hospitality and Tourism Management 427.)
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HTM 320 - Hotel Management
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HTM 321: Hotel and Travel Marketing
3.00 Credits
San Diego State University
Prerequisite: Marketing 370. Marketing for hotel and travel industry, including all aspects of marketing discipline from market research and brand positioning to customer relationship marketing.
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HTM 321 - Hotel and Travel Marketing
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HTM 322: Rooms Division Management
1.00 Credits
San Diego State University
Prerequisite: Hospitality and Tourism Management 320. Hotel front desk, reservations, housekeeping, and other roomrelated areas of responsibility. Systematic approach to management of hotel housekeeping operations.
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HTM 322 - Rooms Division Management
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HTM 330: Event and Meeting Industry
3.00 Credits
San Diego State University
Prerequisite: Upper division standing in hospitality and tourism management. History and motivation behind meetings, elements of events, event operations and project management, types of meetings and events and industry and economic models.
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HTM 330 - Event and Meeting Industry
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HTM 333: Weddings and Social Events
1.00 Credits
San Diego State University
Prerequisite: Hospitality and Tourism Management 330. Cultural, social, economic, and other factors affecting planning and execution of weddings and other social events.
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HTM 333 - Weddings and Social Events
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HTM 334: Trade Shows and Expositions
1.00 Credits
San Diego State University
Prerequisite: Hospitality and Tourism Management 330. Key aspects of trade show industry to include expositions and marketing strategies.
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HTM 334 - Trade Shows and Expositions
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HTM 335: Convention and Visitor Bureaus
1.00 Credits
San Diego State University
Prerequisite: Hospitality and Tourism Management 330. Scope and functions of convention and visitors bureau; marketing and sales strategies for attracting segments with specific needs; techniques for meeting segment requirements.
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HTM 335 - Convention and Visitor Bureaus
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HTM 336: Site Selection and Negotiation
1.00 Credits
San Diego State University
Prerequisite: Hospitality and Tourism Management 330. Site selection and negotiation for events and meetings.
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HTM 336 - Site Selection and Negotiation
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HTM 340: Restaurant Management
3.00 Credits
San Diego State University
Two lectures and three hours of laboratory. Prerequisite: Hospitality and Tourism Management 301. Restaurant and food service principles to operations of casual and fine dining restaurants with emphasis on cost/volume/profit relationships, forecasting demand and market share, market niche/positioning, sanitation and safety, scheduling, quality management, customer service, technology, and ambience/environment. (Formerly numbered Hospitality and Tourism Management 421.)
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HTM 340 - Restaurant Management
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HTM 342: Restaurant Marketing and Menu Management
3.00 Credits
San Diego State University
Prerequisites: Hospitality and Tourism Management 340 and Marketing 370. Restaurant marketing and menu design, menu research and development, and other marketing-related management functions.
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HTM 342 - Restaurant Marketing and Menu Management
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