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BUS 2440: Writing for the Media
3.00 Credits
Notre Dame de Namur University
This course covers the mechanics of effective writing for various media: identifying the story, collecting data, writing under deadline, and journalistic ethics and applications to media as they meld onto the Internet. This course is especially suitable for those interested in careers in public relations or marketing. Meets upper division writing proficiency requirement.
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BUS 2448: Video Production
1.00 - 3.00 Credits
Notre Dame de Namur University
Focuses on creative and technical requirements needed for planning a successful video production for broadcast, Webcasting, or CD-ROM. Also covered are production, setup, camera movements, composition, lighting and sound techniques, and nonlinear editing.
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BUS 2456L: Journalism Lab The Argonaut
1.00 - 3.00 Credits
Notre Dame de Namur University
Produces the campus newspaper, The Argonaut, and its website, www.theargonaut.net, which provide hands-on instruction in all aspects of news production including news, editorial and feature writing, editing, headline writing, layout, design, photography and advertising design and sales. May be repeated for credit. This is a writing intensive course.
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BUS 2500: Public Relations
3.00 Credits
Notre Dame de Namur University
Focuses on writing as a tool for developing effective media relations through press releases, press kits, newsletters, direct mail, flyers, and crisis management.
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BUS 2500 - Public Relations
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BUS 2508: Persuasion and Presentation
3.00 Credits
Notre Dame de Namur University
Prerequisites: BUS1408 Focuses on advanced public speaking using presentation software to support persuasive presentations. Students learn effective persuasive strategies applicable to professional and corporate settings. Students integrate researched information from a variety of sources to create and present compelling presentations for a variety of persuasive purposes.
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BUS 2600: Operations and Information Technology Systems
3.00 Credits
Notre Dame de Namur University
Provides and overview of business information systems a survey of technical components within systems and with a focus on the implications for business professionals.
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BUS 2600 - Operations and Information Technology Systems
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BUS 2608: Telecommunications Management
3.00 Credits
Notre Dame de Namur University
Prerequisites: BUS2000 Surveys contemporary communications technology and the impact on the organization, including advances in integrated systems, regulatory challenges, networks, and the role of the manager in a telecommunications environment.
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BUS 2608 - Telecommunications Management
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BUS 2616: Project Management
3.00 Credits
Notre Dame de Namur University
Prerequisites: BUS2000 Focuses on planning, organizing, and implementing complex projects: project initiation, planning, organizing, staffing, scheduling, monitoring and control, conflict management, cost effectiveness, quality, software tools for project management, team processes, and leadership styles.
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BUS 2980: Business Policy
3.00 Credits
Notre Dame de Namur University
Prerequisites: completion of all Major Core coursework This capstone course integrates skills and knowledge attained through previous business courses in a case-method seminar that requires students to evaluate a firm's condition, formulate policy, and determine strategy to be pursued.
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BUS 2981: Communication Seminar
3.00 Credits
Notre Dame de Namur University
Prerequisites: completion of all Major Core coursework This capstone course helps students integrate and build on prior learning in communication for future application either in graduate school or in the workforce.
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