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BUS 2364: Advertising
3.00 Credits
Notre Dame de Namur University
Prerequisites: BUS2300 Examines the role of advertising in strategic promotional mix. Includes consumer, business-to-business, not-for-profit, and global advertising issues.
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BUS 2372: Business to Business Advertising in a Technology Environment
3.00 Credits
Notre Dame de Namur University
Prerequisites: BUS2300 Examines the role of the advertising of goods and services to business and institutions, using electronic tools to conduct research, identify objectives, and design strategy with a focus on the high technology environment in our community.
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BUS 2372 - Business to Business Advertising in a Technology Environment
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BUS 2400: Corporate Communication
3.00 Credits
Notre Dame de Namur University
Provides in-depth study of internal and external communication in companies, including public relations, advertising, integrated marketing and media relations, and crisis and issue management.
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BUS 2400 - Corporate Communication
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BUS 2408: Media,Politics,and Society
3.00 Credits
Notre Dame de Namur University
Focuses on effects of mass media on society and the conflicts that arise in the political, social, legal, cultural, and economic arenas. How the media presents political leaders and national issues that shape society are examined. Emerging new media are critically analyzed for persuasive content.
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BUS 2408 - Media,Politics,and Society
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BUS 2416: The Holocaust[CDIV
3.00 Credits
Notre Dame de Namur University
Provides a history of anti-Semitism, racist ideology of National Socialism, the death camp experience, propaganda analysis, and media usage of the Third Reich and psychological strategies of survivors, perpetrators, and bystanders. Responses of Christians, Jews, and the student's individual response are compared. Guest speakers include survivors and Jewish and Christian clergy. Applications are made to contemporary genocide (course is designated CDIV and units can be applied towards the Cultural Diversity requirement). Fulfills three units of the Religion and Spirituality requirement.
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BUS 2420: Oral Communication
3.00 Credits
Notre Dame de Namur University
Students develop their skills to become confident and effective speakers and learn how to research and organize information from a variety of sources for making informative or persuasive arguments. Course methodology includes group discussions and extemporaneous presentations of prepared speeches. Students advance critical thinking skills by conducting extensive analyses of outside speeches.
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BUS 2420 - Oral Communication
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BUS 2424: Web Communication
3.00 Credits
Notre Dame de Namur University
Students create Web sites with text and graphics. Textual requirements of electronic media, principles of visual communication, basic HTML, models for project development, and implications of the World Wide Web as a communication medium are emphasized.
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BUS 2424 - Web Communication
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BUS 2428: Communication Technology
3.00 Credits
Notre Dame de Namur University
Students learn advanced desktop publishing skills using software, such as InDesign and Photoshop, for document design for internships, personal and classroom use, and on the job. Special attention is paid to the mechanics and psychologies of design in print and web publications.
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BUS 2432: Technical Writing
3.00 Credits
Notre Dame de Namur University
Emphasizes clear, succinct writing. Fundamentals of preparing technical documents such as memos, letters, and proposals are studied. Analytical decision-making in the writing process and teamwork are developed. Meets upper division writing proficiency requirement.
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BUS 2435: Newswriting
3.00 Credits
Notre Dame de Namur University
Focuses on learning the craft of news writing, including reporting, interviewing, composing a variety of leads, gathering quotes, brevity, specificity, fact-checking and ethics. Uses a workshop approach to wordsmithing and graceful writing.
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